1. To get the plan moving, start with the section that is easiest for you, or of most interest. If you are enthused about the technical superiority of your product, write the product attributes section first. If marketing is your forte, then work on promotion. Many people like to start by writing the history of the company, or how they got the original vision to start the business (possibly because most people enjoy talking about themselves). When you begin to see words on the page, you will get a feeling of making progress, and then you can proceed to the more difficult parts of the plan with less trepidation.



2. People often underestimate the effort and energy it takes to write a business plan. They try to write it at night or when everything else at work is finished, in other words, when they are mentally and sometimes physically exhausted. A better approach is to write the plan when you have energy available to put into it: go in early and think and write for an hour before the phones start ringing.

3. Business plans are essentially works of fiction--documents that talk about what you imagine or hope may occur in the future, not what has already occurred. This type of writing is difficult for everyone. You've heard of "writer's block". The problems you are having keeping the words flowing are precisely the ones faced by the great writers, except many of them have to keep going because the publisher has given them a unreachable deadline and they've already spent their advance, but you of course, have allowed plenty of time to finish the Business Plan--so there's no reason to feel pressured. Right?

If you feel blocked, don't worry. It's all part of the process. The key is not to quit. Put a few words down on the paper, then a few more. Jot down concepts rather than trying to do complete sentences.

4. You may think the first draft of your plan will undoubtedly resemble incoherent ramblings--jumbled stream-of-semi-consciousness ideas that look nothing like what you had hoped it would. Don't be disappointed or frustrated. Just put the draft away for a few days, come back to it fresh, and begin revising and rewriting. Magically, after several more revisions, the ideas will all come together and the language of the plan will flow.

5. A good mental exercise to use when writing the Plan is to imagine that you are telling the story of your company to a good friend. Don't get too wrapped up in the formality of the language, or the seriousness of the project, or the need to impress. Just talk. Express your hopes and dreams for the business. Why it is important to you personally to succeed.