If any of you ever worked in journalism or as reporters, what you want to do when you investigate anything is answer the 5 W's. A business plan outline is a concrete method for investigating a business idea so answering the 5 W's makes sense.
Business Plan Outline of the 5 W's
Who are you? Your business plan outline should detail your certifications, industry experience, and credentials. List the business credential that you've already received or those that you're planning on getting in the early stages. This part of the business plan outline also lists the staff you project needing and what their qualifications will be.
What do you plan on sell? In your business plan outline you need to include a discussion of what it is you are selling. Are you selling products, services or both? Once you know what you are selling you then need to discuss the revenue and profit associated with your products and/or services.
This part of the business plan outline also includes your preliminary sales and marketing plan. What will you be doing to gain your clients and how much time and money will you spend doing so?
When did you launch or when do you plan on launching? This information is critical to outside investors and it will also help to keep you on track.
Where are you located? Here you will indicate the types of facilities needed to run your business. Will you work out of your home or rent office space?
Why is your approach unique? This is a critical question that your business plan outline must address. You need to explain your number one differentiator. Somewhere in your business plan outline you must make space for detailing the proposition that sets you apart from everyone else in the market.
The Bottom Line On Business Plan Outlines
Business plan outlines help you structure your answers to the most important business planning questions. These questions can be summarized as the 5 W's. By answering these questions, your business plan outline will lead you to discover and detail the exact "how" of your overall business operations.
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A Business Plan Outline
Create and maintain a professional business plan using Microsoft's time-saving tools and templates.
Whether you're starting up a new business or fine-tuning an existing one, the best way to think of a business plan is as a map to success. It can help guide your business and ensure that you still operating for years to come. And with some of the excellent templates and features in Microsoft Office, the task of creating one is just a little bit easier.
Traditionally, a business plan consists of a summary of the business you would like to start (or are running); details about the products or services you will sell; how you will market your products and services; what type of revenue you expect in return; and any costs associated with operating a business. New businesses may also want to include sections on personal finances, start-up costs and a detailed financial plan.
If you're already in business updating your initial business plan is the best way to check if you are on track. It can frequently pinpoint new opportunities or problem areas that need to be addressed. Existing businesses may also want to include the company's financial statements to give an indication of your financial position.
Why You Need a Business Plan
For start-up businesses, planning can make or break your business. As little as 20% of new businesses make it past their first year. A business plan will also help when you're seeking financing from banks, as it clearly demonstrates your plans and intent. If you have a good business plan and stick to it, it's hard to go wrong.
For businesses that have been operating for a while, planning may not seem to be that important. Most business owners will have created some sort of business plan at the start but may not have updated it as the business has grown. By revisiting the plan you can incorporate new growth strategies and identify fresh opportunities. If nothing else, it's a good chance to sit down and spend some time thinking about your business and your personal goals.
Getting Started Using Templates
If creating a business plan seems daunting, don't worry. Microsoft has teamed up with a number of organisations to create lots of templates to help you get started. Visit Office Online to download a wide array of business templates for both new and existing businesses.
Each template has of sections for you to complete, describing your company, products you will sell and so on. The majority of the content of a business plan is in narrative form. This is where you describe your business and plans, relying on Microsoft Word's features.
For financial content, including cost and revenue calculations, expenses and so on, use Microsoft Excel to enter and calculate figures. If you are not sure where to get started on the financial side of things, the Template Gallery even has financial templates that will help you create all kinds of useful documents.
Inserting Financial Information
To make life easier, Microsoft Office has a few tricks to combine both the business plan narrative and financials. To start, open the Word document that contains your plan and scroll to the section where you want financial information to appear. Then, open your Excel spreadsheet and select the range of cells you would like to paste into the business plan and select Copy from the Edit menu.
Then, back in your Word document, select Paste from the Edit menu to paste the financial information into your document. You'll notice that on the bottom right-hand side of the table of data you have pasted, there is an icon that looks like a clip board, with a drop-down menu. This is a ?smart tag?. Click on the down arrow to open the drop-down list and select the option for Keep Source Formatting and Link to Excel.
This option will link your spreadsheet to your Word document so whenever you change or update the spreadsheet, the changes will be reflected in the document as well. This will enable you to keep your business plan up-to-date. As your revenue and costs change, your business plan will reflect those amendments with a minimum of effort.
Other Useful Tips
If you want to maintain your business plan over a number of versions, you may want to use the Track Changes feature found under the Tools menu. This will record any changes to your document. You can later view what information has been adjusted.
You might also want to save your business plan with a new name each time you update it (e.g. BusinessPlan2005.doc, BusinessPlan2006.doc, etc.) so you have a record of your planning and achievements.
Both Joshua Feinberg & Joseph Anthony are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Joseph Anthony has sinced written about articles on various topics from Business Plan. David McAmis (Sydney, Australia) is an and the author of over a dozen technical books, including Professional Crystal Repor. Joseph Anthony's top article generates over 9900 views. to your Favourites.
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