1. Headline



The most important thing in a sales letter is the headline, it can't be emphasized more. Use a red headline to grab attention. Make sure the headline is catchy, in bigger font, and preferably in the font Tahoma.

2. Attention

You need to start your sales copy by getting the prospects? attention. After the headline does its job, you'll need to get your prospects? attention by telling them what they are seeing here. Tell them right away what they are getting in the sales letter they are reading now.

3. Interest

You've got your visitors? attention, what you need to do next is start telling them a story and have them interested in what you have to offer. Interest them by mentioning what You have for Them ? them, them, them, you're always thinking of the benefit on Their side!

4. Desire

When they are ready to know what you want to offer them, then it is a good time to make them want it more. Mention how your product is able to change their lives, tell them how bad things can turn to good after getting your product ? always remember that it's about them, not you!

5. A Call To Action

Already have them thirst for your product deeply now? Great ? you are now going to sell them the product. Urge them to buy your product, tell them that they must have this product of yours.

6. Long Copy

It is proven more than enough that direct sales letter with a long copy of a single page works the best to sell a product. This way you can list out everything your prospects need to know and wouldn't let them have a moment to be confused at all. You get their attention, interest them, explain everything, get their desires out and Bam ? sell them the product.

7. Testimonials

Nothing is better than a proof from people who have their lives changed because they purchased your product. By providing testimonials, you get a third party to support you and that urges your prospects into buying more easily. We rather purchase something people recommend, don't we?

8. Clean and neat sales copy

You don't want to clutter your sales copy with fancy colors, graphics and so on. It is important that your prospects focus more on your words, the texts rather than the design of your sales letter, color of the background etc.

9. Write a story

A good sales letter will need to hook its readers without fail. We are used to finishing a single task ? in this case, a story since young. Ever watched an exciting movie and stopped in the middle because you need to accomplish some other things? It feels voided if you do so, right?

This is the same case, people will try and finish every story they read, especially an interesting one. If you can write a good story and keep your prospects hooked right down until the order button, you succeeded.