Web 2.0 represents a world of busy bodies. Web users strive to communicate, to change applications for the better, and improve each other's sites and software. Web 2.0 trends are pushing anything interactive and collaborative ahead of the pack. The applications that require collaboration are the ones attracting the highest number of users.



To take advantage of the most popular web 2.0 trends, consider what parts of your site might be better served by an interactive interface. If there isn't an aspect that would be served better by a wiki style format, then consider other ways to personalize your content. One way to do this is by keeping a blog related to your content. This could be about all of the great applications you are finding for your products, or about your business in general, or it could even be a personal blog to give an added, personal dimension to your site. People, for whatever reason, love to read blogs. They are an addictive form of entertainment, almost like a book emerging in short chapters. Profiting from this trend means keeping the blog updated with relevant, engaging information that will bring people back to the site to read the next update. And while they are there, they may just become customers.

Using web 2.0 trends also means keeping them in mind when you decide what products to sell. Items that take advantage of the whole web 2.0 shebang are going to have better marketing possibilities than those that don't. An ebook or some software that enables people to market blogs, for instance, would be something that is likely to searched for.

Keep web 2.0 trends in mind when designing your site. If this was not done the first time around, you might consider a redesign to incorporate some aspects of it. Internet users now like having some control over the content that they read. This can include giving them a place to leave comments. In web 1.0, this was accomplished with a general guest book page. This new phase however, has made a comments section on each page the new norm. This can be as simple as allowing them to change the fonts sizes on the page to suit themselves.

On a product-centered site, the testimonials page has long been a staple. Using web 2.0 concepts can include creating an interactive testimonials page as an effective way to bring customers in to add content. No longer will you have to seek out testimonials, as they will be pasted to the site even as you sleep. This of course will mean more work on the part of the site owner, to take off any obnoxious comments, but it is a way to attract customers wanting to add their own positive reviews. The web 2.0 revolutions means everyone has opinions about everything, and they all seem to wan their opinions known and broadcasted. Let them do it- they may just be back to see what he other busy bodies have been up to.