To achieve network marketing success a viable plan or model is



absolutely critical. Having researched a number of different

models, I’m convinced that the most promising one is the Funded

Proposal. When the Funded Proposal is used in conjunction with

secondary sales and a strong primary product it can be extremely

powerful. Used correctly, these elements go a long way toward

ensuring network marketing success for those willing to invest

the effort necessary to learn the system and implement it

properly.

A “Funded Proposal" is simply a means of marketing an

informational (or other) product such as an ebook, course or

seminar to the suspect; convert them to a prospect, and to

generate income to fund future advertising. In addition, the

Funded Proposal helps to weed out the tire-kickers and brings a

much more serious prospect to the table thereby further

enhancing the probability of network marketing success.

The “secondary sale", also known by some internet marketers as

the back-end sale, comes into play once the prospect has been

qualified and is now a bon-fide customer. Network marketing

success becomes much easier when working with clients who have

made previous purchases. The secondary sale will normally take

the form of product or tool that will facilitate the new network

marketer in the development, management, or growth of their

business.

Since the Funded Proposal, by its design, has covered most, if

not all of the advertising and promotional expenses, the

secondary sale will help to ensure that all expenses have been

covered and that a breakeven position has been attained. In the

best case scenario some level of profitability has actually been

achieved.

The final step in assuring network marketing success is of

course choosing the right primary product and is extremely

important. The primary product will contribute the lion’s share

of revenues and profitability. While it is beyond the scope of

this brief introduction to consider all of the factors that

should be considered in selecting a primary product, the most

important things to consider include choosing a product that has

broad appeal and provided by a company that has a proven track

record – from a management aspect, number of years in business

(at least 10 - 15), and profitability.