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A Model For Network Marketing Success
Ted L. Langley Langley
To achieve network marketing success a viable plan or model is
absolutely critical. Having researched a number of different
models, I’m convinced that the most promising one is the Funded
Proposal. When the Funded Proposal is used in conjunction with
secondary sales and a strong primary product it can be extremely
powerful. Used correctly, these elements go a long way toward
ensuring network marketing success for those willing to invest
the effort necessary to learn the system and implement it
properly.
A “Funded Proposal" is simply a means of marketing an
informational (or other) product such as an ebook, course or
seminar to the suspect; convert them to a prospect, and to
generate income to fund future advertising. In addition, the
Funded Proposal helps to weed out the tire-kickers and brings a
much more serious prospect to the table thereby further
enhancing the probability of network marketing success.
The “secondary sale", also known by some internet marketers as
the back-end sale, comes into play once the prospect has been
qualified and is now a bon-fide customer. Network marketing
success becomes much easier when working with clients who have
made previous purchases. The secondary sale will normally take
the form of product or tool that will facilitate the new network
marketer in the development, management, or growth of their
business.
Since the Funded Proposal, by its design, has covered most, if
not all of the advertising and promotional expenses, the
secondary sale will help to ensure that all expenses have been
covered and that a breakeven position has been attained. In the
best case scenario some level of profitability has actually been
achieved.
The final step in assuring network marketing success is of
course choosing the right primary product and is extremely
important. The primary product will contribute the lion’s share
of revenues and profitability. While it is beyond the scope of
this brief introduction to consider all of the factors that
should be considered in selecting a primary product, the most
important things to consider include choosing a product that has
broad appeal and provided by a company that has a proven track
record – from a management aspect, number of years in business
(at least 10 - 15), and profitability.
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