Wooler is a small attractive stone built town. Water is a natural gateway to the Cheviot Hills and the Northumberland National Park. From its main street formed by the Market Place and High Street three roads lead off through the foothills into the National Park. The main street has inns, specialist shops, working pottery and grocery stores. The shopping centre in the area has a reputation for friendly, helpful service.
The beauty of the surrounding scenery is eye opening. On the one side the fell sandstone moors across the valley below and on the other the majestic Cheviot Hills rising behind the town to form a magnificent backdrop. The town is an excellent base for a holiday. It offers a wide range of accommodation, ranging from youth hostels, campsites to local hotels.
Activities to do in Wooler include gliding, bowling, skiing, cricket, junior football club, fitness clubs, running, tennis, and walking in the cheviots. The dominant industries are sheep farming and tourism. The summer months see the towns High Street become a bustling scene of local residents and visitors. Each July the town holds its Glendale festival, with a programme of events spread over the weekend.
Within the area you can be on the magnificent Heritage coastline of North Northumberland with its spectacular scenery from Bamburgh Castle and the Holy Island of Lindisfarne to Seahouses and the spectacular Farne Islands.
Alnwick is a town with a historic castle and the famous Alnwick Gardens lie a few miles south while the Scottish Borders are within easy travelling distance from wooler on uncluttered country roads.
There is much evidence of settlements throughout the area dating back to pre Bronze Age times and most hilltops have some sort of hill fortification. The Roman period seems to have had little impact on the area. Given Woolers position almost midway between Hadrians Wall and the Antonine Wall in Scotland it would be safe to assume that the area was at least visited by Roman troops from time to time.
The twelfth century was ruled by Anglo Saxons,then Danish and eventually Norman.In the twelfth century the population is little more than eighteen hundred.
A Town Called Malice
The same rule applies on the Internet. Build your site in the right location and it will succeed.
So the question is: “how do I find the right plot of Internet real estate on which to build my site?”
For the purposes of this exercise I would like you to imagine a smart seaside town called Google.
Along the sea front and around the marina, where the luxury yachts are parked, are smart hotels, casinos and apartment blocks. At street level in each of these buildings there are international shops like Tiffany, Gucci and Prada selling luxury goods.
In the next block back from the front are really nice houses owned by wealthy citizens. And behind them are not-quite-so-nice houses and apartments. So it goes, as you walk away from the sea front the houses and shops become less and less expensive. Until, just on the outskirts of the town of Google, there is a trailer park where the least wealthy citizens stay.
In the town of Google it costs a lot of money to rent one of the shops on the seafront because they are seen by large numbers of passers-by. These will be both the wealthy people staying in the town and day-trippers who are just sight-seeing. However, you can rent a shop in the trailer park for much less money. Here you will still get valuable passing traffic but the competition will not be nearly so great.
The mistake that most people make when they build their web sites is to build around keywords which all the powerful multi-nationals are using for their seafront stores. These organizations are spending mega bucks to get their web sites to the top positions on the search engines. Your chances of competing with them and achieving a top search engine ranking are very slim.
Much better to build your web site around the ‘trailer park' keywords. Where you can still get masses of valuable traffic, but you're not competing with the mega-buck budgets of the multi-national corporations.
Both Douglas Scott & David Ferrers are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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