Are you interested in creating a multimedia Internet marketing campaign? Have you decided that adding audio and video features to your website will help improve your sales conversion rate? If so, then congratulate yourself for taking a step forward into the future of Internet marketing. You are on the cutting edge of Internet marketing.

Now the question still remains - How do you add audio to your website? Do you picture a studio full of audio professionals that know an intricate mix of commands to create the audio files? Erase that complicated scenario from your mind. Creating audio elements is in fact very simple and you can do it from the comfort of your own home or office.

Answer these questions before we go into the specifics of creating audio files for your website.

· Do you know how to type a paragraph in Microsoft Word or other word processing program?

· Do you know how to highlight a word, sentence, or paragraph in Microsoft Word or other word processing program?

· Do you know how to “delete” a word, sentence, or paragraph in Microsoft Word or other word processing program?

If you answered “yes” to these questions then you already have what it takes to create and edit audio files. Don't worry if you answered “no” to these questions because you can acquire these skills quickly.

The first task is to fill your office or home with the proper tools for audio recording. You need to invest in a microphone (preferably of high studio quality), computer, and quiet room. These are three basic necessities you need to get started.

Next you will need to verify that you have an interface that will connect your microphone with your computer. Most new computers have audio capabilities built in. If your computer is older you can consult with a computer technician at your local computer store.

Now it is time to actually record your audio message. You can use software called “Sony Sound Forge”. Sony Sound Forge enables you to create CD tracks and web audio files. You can even capture audio from an analog source and digitize it onto CDs and MP3s.

You should use the MP3 format when creating audio files. This is the accepted format in 98% of the world. Therefore you know most customers will be able to hear the audio.

The basic steps to creating a MP3 audio file are to hit the record button, mark spots where you make a mistake, and edit out these mistakes through the delete option. Sony Sound Forge has a free trial offer and also provides tutorials on how to use their software.

You can also integrate music and sound effects into your audio file. Make sure, however, that you select music that is royalty free. You can search for this type of music by typing “royalty free music” and “buy out music” in Google.

Adding audio to your Internet marketing campaign has never been easier. Take a giant leap above your competition by adding audio to your website. You can create an intimate web experience for customers which can lead to immediate and future sales.