I want to share with you a horror story that I just experienced with my until-recently current Ad Network. I had been running a very successful PPC (Pay-Per-Click) campaign through Google Adwords with an amazing conversion rate of 18% and was making a ton of money for both myself and the Ad Network I was working with (no need to name names). On some days I would generate over 500 leads for this particular Email submit offer. I couldn't have been happier.
As you know, us PPC marketers have to take all of the financial risk when working for an Ad Network promoting their offers. Loose some, win some is our way of life, but in the end it all balances out and I always manage to stay out of the red. However, this latest horror story is one that everyone should and can learn from.
I was running an awesome campaign that was doing fairly well. In order to help generate the leads, I spent over $4,000 of my own money promoting this offer through Google Adwords. Thirty days after the month was over I received my commission check from the Ad Network and noticed that it was substantially lower than what I had expected. Apparently, I was running an Email only offer through Pay-Per-Click and the Ad Network refused to pay me my commission for all of those leads that I generated through the Pay-Per-Click. Apparently, that offer was not approved for Pay-Per-Click and was an Email only offer.
Naturally, as you can imagine, I was furious! I had been working with this company for over a year and had had zero issues with them; I had a perfect record with them and had made them thousands upon thousands of dollars, and now they were trying to screw me out of my share of the sales and leads I drove to them. Worst of all, I had already invested that $4,000 of my own money in promoting their offer, which I know for sure resulted in multiples sales for them. Well, I knew they weren't going to play ball with me, and I was basically out $4,000, while they were counting rolls of bills like a fat cat, so I dropped this Ad Network like a bad habit.
The good news is that I am CERTAIN that this will never happen again. I switched to Flux Ads - and they are great! Each offer is clearly labeled, explaining which methods of marketing each offer accepts - leaving no room for error. Also, I accidentally ran an Email-only offer through PPC and my Account Manager immediately contacted me and let me know that I was running an offer through unauthorized traffic. Unlike the previous network that had zero contact with me and let my mistake (due to their miscommunication), line their pockets with greenbacks. The Flux Ads guys are really on top of stuff. I love it! Don't believe me? Check them out for yourself: http://123.fluxads.com
Ads Pay Per Click
Many affiliate marketers are looking for solutions to automate the process of doing business online using pay-per-click search engines to drive traffic to their sites. And I am one of those with an interest in maximizing my time while balancing a full-time career and a family. Out of necessity, I have searched for potential solutions and recently became aware of a newly released tool known as SpeedPPC.
It is a productivity tool that the developer suggests can help you automate the process of creating pay-per-click advertising campaigns including the management of keywords, text ads, and customized landing pages.
As most of you are aware one of the biggest factors in managing an affiliate marketing business or other online marketing campaign has to do with the business owner's ability to identify targeted keywords in one or more niche markets that will aid them in attracting potential customers.
The primary benefit of this strategy is to lower pay-per-click costs, to better qualify prospects, and to improve sales as well as your return on investment. The SpeedPPC product is the first off-the-shelf tool I have identified that automates many of the most time consuming and difficult tasks associated with pay-per-click marketing.
In short, SpeedPPC is a software application that may help you build keyword lists, ad copy, and customized landing pages for each keyword within your advertising campaign. It is designed to automate the workload and help you better focus on building and managing your campaigns.
I purchased a copy for my own use and now have three campaigns running that were produced with this tool.
The primary benefits I have identified from using the tool are as follows:
1) I was able to improve my Google AdWords quality score because the tool automatically arranged my keywords, ads, and landing pages into tightly defined ad groups. As a result Google has rewarded me with more traffic and lower per click costs.
2) I was able to develop very large keyword lists using primary keywords that I entered and expansion keywords provided by the developer as modifiers. The modifiers can include information such as city, state, country, product name, model number, etc.
3) I was able to create landing pages from merchant data feeds. The feature provided me the ability to create unique landing pages for every product within the vendor's data feed.
4) The software provided me an option to automatically insert keywords into landing pages. This function provided me the ability to create a custom landing page for each of the keywords within my ad groups.
5) The tool provides advanced tracking capabilities that will assisted me in determining the keywords that will generate. The ones that do not are easily identified allowing me to simply remove them and maximize my ad costs.
My overall impression is that Speed PPC is an exceptional tool that provides significant value. I believe that it will assist me in automating the process of creating and managing pay-per-click campaigns and will help me to enjoy an improved work-life balance.
I am very pleased with this new product and look forward to building many profitable pay-per-click campaings in the future.
Both Paul Brownstone & Rick Calligaris are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Paul Brownstone has sinced written about articles on various topics from Networking, Finances and Home Security. . Paul Brownstone's top article generates over 12100 views. to your Favourites.
Rick Calligaris has sinced written about articles on various topics from Networking, Bad Breath and Golf Guide. Would you like to learn how to automates some of the most time-consuming and difficult tasks required to launch profitable pay-per-click campaigns?
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