Penetration of mobile phones has made rural population accessible and market oriented mobile advertising am made different multinational companies projecting as local in achieving their goals. Cheap handsets and call rates have boosted the small and medium size enterprises to develop highly effective mobile advertising campaign.



New film release, music release to ring tone downloads and matchmakings all have been possible on the go and customizable with the advent of Mobile .

Internet Advertising has more distance to cover, as accessing internet requires specific infrastructure. Japan is the only nation with 90% broadband internet users. Internet advertising mainly uses the pull method that means it convinces the target audience to try, purchase, and repurchase the product by direct appealing to the target consumers.

Internet advertising not only targets the consumers directly but also the decision makers like homemaker's and children who may not purchase directly but influence the purchase of the product or service. Creativity, in depth knowledge and flexible planning targets different avenues for customers specially to attract competitor's customers.

Outdoor advertising is haven for smart companies investing for a great return .It portrays its image almost all corner wherever the imitating as traveling with the consumer. is deliberately designed to remind customers of its presence in an avenue soothing its brand exposure. Foreign and local travelers both have impact on sales and market shares on airport advertising.

Frequent well-educated fliers are prospect customers and is tapping those, which represent a diverse array of products making companies realize its effectiveness and growth potential.

Season has a great role to play when it comes to airport advertising and outdoor advertising. Travelers specially the budget fliers too can be a good long-term loyal customer if the advertisers understand them and serve with what and how they want not what the companies provide.

Frequency of a commercial influences a listener for a product or service in . Listeners come from varied background and ages with different mind set so the planning and short appropriate messages works the best when it comes to radio advertising.

Special promotions or election campaign, to target the general public media advertising has always become the favorite.

Radio advertising has slowly made its existence felt in the corporate world when rural population gives a heads on for FMCG products.

Most important part of is Sound Byte ?grabbing? headlines that should convince the reader at its first instance to read further promising him to benefit from what he is reading.

Print advertising and television advertising fetches its target in respective context.

With print and television going local and focusing on community its becoming the same ads that we see in both the medias. Print advertising is rather becoming more costly and effective than .

Whichever form you may choose it's always better to study your target audience, competitors and most important your service or product.

Just ask a simple question to yourself. Why should anyone opt for yours?

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