How can I get to that number one spot...easy, you need to be good with SEO (Search Engine Optimization? If you accomplish that this means more traffic for you? What is SEO? It is defined as: "Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine."
Here is one important aspect of SEO, one that should be part of your strategy.
Link Popularity, Adding content and Meta tags all working together is what gives you good positioning in search engines. The first thing that is looked at by a search engine would be the Link Popularity.
Basically it is when other sites link to your site. Your site is popular because of how many other sites know of it. Trading links sole purpose is for your site to gain importance on search engines such as GOOGLE, Yahoo, Ask Jeeves and MSN.
Easy ways to get involved in link Popularity:
1) Linking to directories: like Directory Revolution, DMOZ and others. Linking with directories is a great way to find sites like yours and who are willing to trade links because most people who have signed up for a directory usually understand the importance of "Link Popularity"
2) Search Google for keywords that describe your site concept. Search also for web sites that are well ranked the more high-ranking sites you link to the better. Where appropriate, submit your Web site to those Web sites.
3) Create a link to my website strategy: Create a page on your site to notify others that you are aware of the benefits of link popularity and are looking for link partners. Once you start adding links to your site be sure to come up with a good management system for keeping in track of those who have linked and those who have not. Click here to download the Google toolbar. Another Toolbar that is a must for Web Marketers is the Alexa Toolbar.
4) Download and use the Google Toolbar to track the popularity and traffic rank of your Web site, as well as other Web sites of interest. Click here to download the Google toolbar. Another Toolbar that is a must for Web Marketers is the Alexa Toolbar.
Am I Losing Hair
I had to write proposals to clients, make cold calls, do sales presentations, conduct the training itself, prepare logistics, prepare training materials, do administration and finally, manage the financial accounts.
Now among all my activities, which one do you think created the most profits? The answer is when I was training. Every day I trained, I earned for my business $5,000 (100 students multiplied by $50 per student).
However, because I had to do all the other activities, I only had the time and energy to do a maximum of six training days a month, thus the most I could gross was $30,000 a month.
I thought of hiring people to do the administration, logistics and accounting but I was initially too stingy. I thought to myself, 'If I hire an administrative assistant, I would have to pay the person $2,000 a month'. 'If I do it myself, then I would save the money!'
What I did not realize then was that by doing the admin, accounts, logistics and selling myself, I was actually losing money everyday! Why?
You see, every day was worth a potential $5,000 if I spent it doing training.
If I were to hire an administration assistant, I would have to pay the person $2,000 a month, which works out to $100 a day (assuming 20 working days a month).
If I did the administration work myself, I would save $100 a day. However, I would be losing a potential $5,000 as I would not be able to be out training. So although I save a potential $100, I lose a potential $5,000, I end up losing $4,900!
The moment I realized this, I went out and hired an assistant to take care of all my admin work like filing, answering calls, arranging logistics, coordinating with clients and so on.
This freed me of a collective five days a month which I could now spend doing training and earning my business an additional $25,000 a month. Not bad, I invested $2,000 to earn back $25,000!
The lesson is this. You must find the activities where you generate the highest value for your company and spend most of your time doing that! If you can, delegate the rest. Remember time is money and how you spend will decide how mush value and wealth you can create.
Both Praveen Kumarii & Adam Khoo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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