Ted Maxwell sat at his desk, sorting through the response to the request made by the makers of Generic Cialis. That request had been a plea for men who were willing to participate in a clinical trail. The company needed to examine the efficacy of its improved ED pills. The company hoped to uncover evidence that Generic Cialis worked better than Generic Viagra.



Ted reread one of the letters. It was from a young man who wanted to take part in a clinical trial. Yet that young man had hesitated to sign-up for the trial. He did not think that he could offer the company useful results, since he found his efforts at love-making constantly interrupted. He got many telephone calls just when he wanted to proceed to the next level of a relationship.

Ted felt frustrated by the message in that one man's letter. That young man wanted to be a trial subject, but his popularity seemed to prevent it. Ted could not think of any way around the fact that a man who encountered so many interruptions might not make an ideal trial subject.

As Ted sat there contemplating about the information in the young man's letter, his supervisor entered the office. ?Ted,? he said. ?We have an ad in this magazine. See if you feel that they did a good job of putting our ad in a highly effective spot.? Ted's supervisor placed a copy of a Wired Magazine on the desk of his hardest working marketing intern.

Ted took the magazine and put it in his briefcase. He was about to head home for the night. He planned to examine the magazine at home. Ted shared his intentions with his supervisor. ?You are a real workaholic,? said the supervisor. ?You even take your work home with you.?

Ted did not want his supervisor to think that his hard-working intern felt ready to read technical company documents in his off hours. Ted said, ?I used to get Wired Magazine. I failed to renew my subscription.?

That night Ted made himself some dinner and then leafed through the magazine while he ate his evening meal. Ted found that the issue he had been given was full of pictures of various gadgets. Ted discovered that he could easily eat while reading the short caption next to each picture.

After Ted had looked through about one-half of the magazine he noticed a picture of a ?get off the phone excuse machine.? The owner of that machine could generate all sorts of noise. He or she could thus convince a phone caller that some sort of emergency required the attention of the person then on the phone.

?This is what that letter-writer needs,? Ted said, talking to himself. Then Ted proceeded to imagine a young man wanting to use ED pills, but suddenly getting a call about some sort of survey. Ted thought about how this machine would allow that young man to create the sound of a baby crying or tire screeching.

Those faked noises would allow that young man to use his Generic Cialis. Ted hoped that word of the machine did not reach to the offices of the makers of Generic Viagra. Ted wanted any trials with Generic Viagra to encounter roadblocks, perhaps roadblocks caused by ill-timed phone calls.