The first rule of Internet marketing is "You cannot promote anything on-line without first capturing the email address of your website visitors." Otherwise, your most valuable asset, visitors, pass right on by, without you even knowing who they were and giving you no way to follow up with them to get them back to your website.



Unless they are totally impulsive, they will leave your site without buying anything. Here's the answer. On average, it takes seven exposures to one product or new idea before a person will buy in. So you need to have a way to systematically follow up with your website visitors and at the same time build your most valuable asset, an email list that you can sell to over and over again.

How would you like an automated salesperson working for your site 24 hours a day seven days a week? This powerful resource is called an auto responder

An auto responder is an program that you subscribe to that captures and manages an email opt-in list collected from the traffic of your website. When you log into your auto responder account, you can create a sign-up form that will capture the name and email address and any other pertinent data you want to collect from your website visitors. You can then set up a campaign, a predetermined set of emails that you create and design with the purpose of getting the visitors back to your website and to buy your products or services.

Auto responders can be used for other valuable things too. Once you have developed an opt-in list, you can send a broadcast message to the entire list at the same time with a special promotion from your website or a joint venture with another Internet marketer. Thousands have been made over one weekend with this kind of special promotion. The possibilities are endless, but have to have the system in place for it to work.

Where can you get an auto responder program? There are scripts available that you can upload to your site but I would stay away from these. It is best to use an on line service with a third party provider. Where can you find one? A quick auto responder Google search will provide you with many options. Most auto responder sites will charge you a monthly fee and will allow you to run multiple campaigns and websites. The fees can range from free to as much as you are willing to pay for, depending on the services you need. However, I have found a very reliable auto responder that you can test drive for free. You can try it out and learn how to work it with the basics you need to run a successful campaign. As your needs grow, they do have upgrade options you can subscribe to for a reasonable monthly fee to expand your service options.

If you are currently not using an auto responder on your website, you are potentially missing out on thousands of dollars in potential sales. Don't miss out on any more sales! I strongly urge you to get an auto responder set up today.