Because it's impossible to manage any of these Generations.
Why?
Because none of these Generations exist!
That's right -- Baby Boomers, Generation X, Generation Y and whatever other Generations there are, are just a figment of the collective imagination of various social scientists, market researchers and self-proclaimed "gurus."
Okay, maybe I'm being a bit harsh. Perhaps these social scientists, market researchers and gurus have a legitimate reason for categorizing entire populations of people based on when they were born.
Perhaps being born and growing up during a given time period has some particular meaning or importance.
And yes, it sure does make the job of the marketing manager easier if she can simply classify a given target market as Baby Boomers, Generation Y, or whatever.
But how does it help you, as a manager?
Does it really help to know -- or should I say assume -- that because Bob was born in 1950 he values job security above all else or that because Karen was born in 1975 she's willing to put in long hours to fast-track her success? Or because Beth was born in 1955 she's just like Bob?
What if you're wrong?
And that's what I'm getting at folks. You see, if you buy into the idea of Generations then you can't help but generalize and assume -- and both generalizing and assuming are the absolute last things you want to do as a manager.
Because chances are, you'll get it wrong.
So... instead of treating people as part of some Generation, or indeed classifying them as part of any group, why not treat them as individuals?
When you understand your staff as individuals, you'll discover what truly makes them tick -- what talents they have, what they excel in, what work they like doing, who they like working with, what motivates them, how they prefer to be managed and other significant qualities.
Armed with this knowledge you can tailor your management style and approach to each person and, by doing so, get the very best out of them!
So forget about the Generations. Treat your people as individuals. Find out what drives them.
By doing so, you'll not only know how to motivate them, but you'll make them feel valued -- as individuals -- and thereby create a happier more productive work environment.
Baby Boomers Generation X Generation Y
A few months ago, the Social Security Administration sent out the first of the Baby Boomer checks. Everyone from financial advisors to real estate investors are keeping a sharp eye out for trend changes. "Baby Boomers have more accumulated wealth than any previous generation, and they're positioned downstream from a river of assets that they will inherit from their parents," says Leon Meekcoms, President of Parkbridge Capital Group, Inc. (www.parkbridgecapital.com), a privately held real estate investment, acquisition, and brokerage firm. "Their financial position and increased longevity are translating into decisive new trends in the housing industry." The sheer numbers that make up this generation ? over 78 million according to the U.S. Census Bureau ? have made Boomers de facto trendsetters.
In contrast to traditional "snowbirds," this generation tends to be more active and, like their predecessors, is quite cost-conscious. They have a reasonable expectation of living a quarter of century and longer in retirement or semi-retirement, and don't want to outlive their money. "While Boomers are affluent, they are smart about how they're going to invest and spend, and will plan for the future," says Meekcoms.
According to Meekcoms, whose career in real estate sales, acquisition, and development has spanned more than 25 years, the most notable recreational trend among the Boomer demographic are those who termed "splitters," or people who have two residences. "Dual season residency is skyrocketing, with people choosing to go north from the spring to the fall and spend other half of the year in the south," he says. In addition, close to a half million people live and travel full-time in their RVs, with millions more dividing their time between RV travel and a home base, often in a manufactured home community or RV resort.
This is one reason why Parkbridge Capital Group, Inc. has focused on acquiring a portfolio of manufactured home communities and recreational vehicle resorts. "People want the benefits associated with a mobile lifestyle without the high overhead. In buying and upgrading these properties to maximize investor return, we also provide tenants with a splendid environment. In short, everyone wins," he says.
Parkbridge Capital is a prime example of a company that has positioned itself to take advantage of the Baby Boomer wave. There aren't a massive number of larger, quality manufactured home communities and RV resorts, so the market forces of supply and demand are almost certain to force prices up in coming years. In the meantime, the company's properties also appeal to the growing number of Americans who want to vacation closer to home or stay in the U.S. "Because of gas prices, people are beginning to shy away from long trips, and prefer the amenities of resorts that are within driving distance of their homes, or locales where they can stay and recreate for the season," says Meekcoms.
As a Baby Boomer himself, he has an inside track on this trendsetting generation. "On the whole, we have more time, more money, and better long-term health prospects than previous generations. We want to enjoy a flexible lifestyle at a cost that isn't extravagant," he says. "The types of properties that our company acquires and owns with our partners are a perfect fit for mobile, cost-conscious Boomers who want the best of all worlds."
Both Anna Johnson & Robert Thomson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Anna Johnson has sinced written about articles on various topics from Generation Y, Careers and Job Hunting and Careers and Job Hunting. Anna Johnson is the author of the How To Manage People System, including her book, How To Manage People (Even If You're A Control Freak!). Get Anna's FREE 12-page report. Anna Johnson's top article generates over 14800 views. to your Favourites.