IT Hardwares


eg: UK or Brides UK or Classical Art or Buy Music or Spirituality

Business & Money

Technology

Women

Health

Education

Family

Travel

Cars

Entertainment

Background For Web Sites

View:

Revenue

When valuing a web site, revenue is king.

The standard method for valuing web sites is to take the monthly revenue and multiply it by another number to determine a fair value for the web site.

The number is called the multiplier. Sellers like multipliers of 36. Buyers like multipliers of 3. Most deals end up somewhere between those two extremes.

Fraud Tip: Be sure to look at revenue numbers over a year's time. Some sellers will have one good month or one good quarter and try to overprice their web sites based upon that. Don't buy a store thinking that every month is December.

PageRank

A web site with a PR6 main page is worth more than a web site with a PR5 home page.

Fraud Tip: PageRank is easy to spoof by using a 301 Redirect, waiting for a Google PR update, taking down the 301 Redirect, and then selling the web site before the next Google PR update. Be sure to examine the backlinks to a web site to ensure that it deserves its PageRank.

Fraud Tip: Some sellers will sell PR0 domains and say "The site doesn't have PR yet." The truth is that these sites have often been banned by Google. You are better off to wait for the next Google PR update.

Fraud Tip: A seller may have a lot of their own links pointed to a domain, artificially inflating the PR. After the domain sale is completed, the seller will take down their links to the domain. Be sure to examine the backlinks to a web site to ensure that they are not all coming from the sellers other web sites.

Page Count

A web site with 5,000 pages is worth more than a web site with only 5 pages.

Fraud Tip: Don't listen to how many pages a seller says the web site has. Check with the search engines. Web pages that are not indexed by the search engine do not have much value. If the seller has web pages that aren't being indexed, there may be hidden problems with the web site.

Domain Name

A web site with a great domain name is worth more than a web site without one.

Fraud Tip: Make sure that the domain name does not have potential trademark violations. Don't buy "buying-and-selling-on-ebay.net" and wait for eBay to sue you. They will.

Copyright Compliance

A web site which is built with copyrighted material can cost you a lot more than what you pay for it.

Fraud Tip: Check the text of the website for originality using Copyscape.

Fraud Tip: Check the web site graphics using Google Image Search.

Fraud Tip: Lyrics and Ringtones are copyrighted material. Don't buy this type of site unless you know this material was used with permission.

Originality

Some webmasters build a web site, make a dozen clones of the web site, and then sell off each clone as an original web site.

The clone web sites are then penalized by Google's duplicate content filter.

In addition, if there are a dozen web sites offering substantially the same content, those web sites will have to divide the same limited number of web visitors between them.

Fraud Tip: Check the originality of the website for originality using Copyscape.

AdSense

Some webmasters sell their websites after they have been banned by AdSense.

Fraud Tip: If you intend to use AdSense on a web site, examine the web site to ensure that it is compliant with the Google AdSense ToS and Program Policies.

Tip: Before placing AdSense on any new domain that you purchase, write adsense-support@google.com and notify them that you have purchased a used domain. This will prevent your AdSense account from accidentally becoming confused with that of an AdSense cheat.

Nothing will protect you from every fraudster, but these guidelines will help to improve your chances of buying a quality web site.

Background For Web Sites

1. Is The Links Page Indexed By The Search Engines?

If a link on pages is not being read by the search engines, then it is not of much use to you. The further the links page is from the home page, the less likely it is to be indexed. If a page has PR, then you know that it has been indexed (by Google at least), although no PR does not mean that the page has not been indexed. You can conduct your own test by typing cache: followed by the url of the page in question. If the page has been crawled, you should see some results.

2. Should You Be Wary Of 3 Way Links?

Many people feel that direct reciprocal linking has limited value these days. One way around this is the idea of 3 way links; where site A links to site B, and site B links to site C. Site C then links back to site A again. One problem with this is that it is harder to control where exactly your link is going to end up. If as a matter of policy you have decided that relevance if of paramount importance, then 3 way linking may not be for you, Or at least, it may be harder to organise.

3. Association With Particular Sites?

Your decision whether to link or not should be a bit easier having read this article (hopefully). You should have some criteria in mind as to what constitutes a site you want to be associated with. If the site in question meets your criteria, then add a link. Equally, if that site does not meet your criteria, then steer clear.

4. How To Keep Track Of Links Back To Me?

This is perhaps the hardest and in some cases the most time consuming part of your link building process. Obtaining links is a painstaking and time consuming process, and you don't want to give your work away too lightly. To protect your links and the integrity of your sites, you should check that your link partners are keeping to their side of the bargain and keeping your links live. You could do this by maintaining a spreadsheet of all of the links, and checking them one by one. Ouch! I can suggest an easier way to do this which will save you many hours a week though. I will go into that at the end of this article.

5. What Are The Best Links To Have?

There is no definitive answer the this question. Maybe one way to answer this is the links that deliver the most traffic to you. Or perhaps the links that give the best value to your customers. There is no right answer. One way to find good potential partners is to type in a specific keyword into the search engines, and contact some of the sites that come up at the top of the results. These should be good potential partners.

What you have now are some good ideas for a link building strategy that allows you to make good decisions based on sound principles, and now you should be better placed to make those decisions.

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Both Will Spencer & Charlie Cory are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Will Spencer has sinced written about articles on various topics from Computers and The Internet, Adsense. . Will Spencer's top article generates over 720 views. to your Favourites.

Charlie Cory has sinced written about articles on various topics from Pregnancy Problems, Computers and The Internet and Education. You can make your link building life an easier by using tools that save you time and money. is a breeze when you have the right tool to help yo. Charlie Cory's top article generates over 27100 views. to your Favourites.

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