There are various approaches of web marketing that you can use to market your business online. It is important know about each method and each strategy so that one can compare the results which can be used to identify which method works best for you. This list sums up the web marketing methods. All the strategies that will be mentioned below are a web marketing strategies at personal level and include telling your network and friends, making a business card and so on.



Article marketing implies writing articles and submitting them to web article directories. When you write article, you are allowed to put a back link to your website in author's bio box. People looking for information will come and read your article. If it interests them, they would visit your web site for more information. Article marketing is a very good method to build links for your site, enhance your website's search engine ranking and getting traffic. What is more, it is absolutely free until you wish to use paid services.

Bum marketing is a method of web marketing using articles with a twist. Here, you search for potential keywords that can be dominated, write articles on those and submit them to article directories with an affiliate link to the product you want to promote.

Forum is a place where people gather and discuss their problems, strategies, build credibility and making friends. There are many forums on the web that you can join and participate in discussion.

Most of the forums allow a link back to your website in your signature text which would appear below the post you make and again a good traffic builder.

Another method that you can use is involves search engine optimization of your website design and content. Search engine use their algorithm to rank websites and when people search for something, these websites are displayed as the search engines would rank them.

Search engine optimization or SEO are the methods by which you try to build your site and content so that it may please the search engines. You either learn SEO or use the paid services. This is a paid service where you pay the service provider every time your link is clicked. This kind of marketing is quite popular with internet marketers.

Apart from Google and Yahoo there are many other pay per click services available in the market. You can start your own newsletter or ezine or electronic magazine which your subscribers can choose to receive. Creating an ezine is an integral part of your internet business. Here two or more marketers come together and promote a product or service in a way that it will benefit them all. Joint ventures are a great way to build your business because the marketing efforts are combined and results are always more than individual efforts.

You can also purchase placement of your website link on other website. But make sure the website or blog you wish to buy ads placement is related to you since it will drive targeted traffic to your site.

This is very commonly done for SEO as one way incoming back links are used to rank your website by search engines. This method also brings in traffic if the site that you purchased link placement from is heavily visited website.

You can also launch your own affiliate program where people can join. It is one of powerful method to viral your products and at the same time building a list of quality subscribers. These affiliates are then would advertise your product with their affiliate link. When a sale is made, they get a preset commission. You will need an affiliate program manager to do this. Clickbank offers an easy alternative.