The popular laughing trio at Bay City Plywood retained CMSA in an effort to create a comprehensive marketing campaign including, creative development, media strategy and public relations. Bay City Plywood is well recognized for its jolly howls and quirky dance moves in local TV commercials, which are planned to be used in new and different creative directions. CMSA will also be enhancing the current brand image through the addition of selective and diverse media channels such as outdoor, online, print, direct mail and in-store promotional advertising.
?We are excited about the capacity of advertising opportunities CMSA has provided and we look forward to rolling out a new campaign and strategy,? comments Bay City Plywood's operations manager, Rick Bauthier.
In addition to media and creative strategies, CMSA will execute public relations efforts for Bay City Plywood. Event promotions, customer relations and retention programs are a few of the marketing tactics CMSA has planned for Bay City Plywood.
?CMSA and Bay City Plywood will make a great team. Our philosophies are the same ? quality services, quality products,? said CMSA president, Jeffrey Story.
?Bay City Plywood has sustained a genuine mission in terms of customer service, quality product and honest salesmanship. Our marketing efforts will be designed to expand on the already respected reputation they have earned over the last 30 years,? said CMSA vice president, Mary Devine.
For more than 25 years, CMSA Advertising & Public Relations, Inc. has provided award-winning, strategic marketing communications services to both local and national clients. Serving industries from retail and hospitality to real estate development, CMSA prides itself on effective client communication and marketing execution. CMSA Advertising & Public Relations, Inc. services include public relations, marketing development, account maintenance, promotional events planning and managing, media buying and management and creative advancement.
Bay City Rollers Songs
TAMPA, Fla. (June 25, 2007) ? Tampa's most beloved brand for local home improvement has added even more personality to its trademark. Bay City Plywood, with five locations in Hillsborough, Pinellas, Pasco and Manatee counties, is modifying the name to add ?Cabinets? to the classic store title to become Bay City Plywood & Cabinets. ?Because we virtually do more cabinets than anyone in the area, it seemed only natural to add cabinets to our name,? said operations manager, Rick Buathier.
Bay City Plywood & Cabinets is widely recognized for its three laughing characters in TV commercials, awkwardly impersonating The Charleston dance move as they chuckle at their competition. Although the name, laughs and memorable commercials are what they're recognized for, Bay City Plywood & Cabinets have more to show off then their quirky dance moves.
The company has sold tens of thousands of quality cabinets at low prices compared to competing ?big box? home centers. For nearly 30 years Bay City Plywood & Cabinets has featured a name that suggests the sale of only one product ? plywood ? when in fact the chain has been a leader in providing the Bay area with 100% wood kitchen and bathroom cabinets as well as ceramic tiles and other building materials.
Originating in 1979, Bay City Plywood & Cabinets has grown through the sale of simple products to advanced, quality home improvement and building products. The competitive prices and sale of only 100% wood cabinets offered at Bay City Plywood & Cabinets is the fuel that has boosted its success. The company recently opened an additional store in Carrollwood with high-tech capabilities. Four 42? Plasma screens allow customers to view an artistic rendering of their planned kitchen and bathroom cabinets while the designs are being created. Cabinet measurements can be taken directly to any store location for an immediate design and price while in the store.
Bay City Plywood & Cabinets also prides itself on the one-on-one attention they give to their customers. ?Fact is, oversized home centers can't touch our famous all-wood cabinets prices and their service certainly doesn't compare either,? said Buathier. Associates are trained and certified, understanding measurement, design and product selection. Most importantly Bay City Plywood & Cabinet team members make the time to assist homeowners in designing and selecting a new kitchen or bathroom. ?We always have enough associates on staff so our stores run as smoothly as Disney World ? organized, efficient and always laughing.?
The Bay City Plywood & Cabinets Corporation has been locally owned and operated for nearly 30 years. With five locations in the Hillsborough, Pinellas, Pasco and Manatee areas: Tampa, Bradenton, Hudson, Carrollwood and Clearwater, Bay City Plywood & Cabinets offers an alternative to large corporate home centers. Bay City Plywood & Cabinets is a value-priced custom store specializing in quality kitchen and bathroom cabinetry, offering only 100% wood. Other items such as low-cost, quality designer ceramic tile in wide varieties of styles, sizes, finishes and colors are offered as well as roof shingles, fiber board cement siding and wood paneling. The corporate headquarters is located in Tampa.
Marialuisa Planzo has sinced written about articles on various topics from Home Improvement, Business Intelligence and Real Estate. Visit www.CMSA.com. For additional information, please contact:CMSA Advertising & Public Relations, Inc. / 727-447-3396 / Marialuisa Planzo / Marialuisa@cmsa.com. Marialuisa Planzo's top article generates over 673000 views. to your Favourites.
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