The popular laughing trio at Bay City Plywood retained CMSA in an effort to create a comprehensive marketing campaign including, creative development, media strategy and public relations. Bay City Plywood is well recognized for its jolly howls and quirky dance moves in local TV commercials, which are planned to be used in new and different creative directions. CMSA will also be enhancing the current brand image through the addition of selective and diverse media channels such as outdoor, online, print, direct mail and in-store promotional advertising.

?We are excited about the capacity of advertising opportunities CMSA has provided and we look forward to rolling out a new campaign and strategy,? comments Bay City Plywood's operations manager, Rick Bauthier.

In addition to media and creative strategies, CMSA will execute public relations efforts for Bay City Plywood. Event promotions, customer relations and retention programs are a few of the marketing tactics CMSA has planned for Bay City Plywood.

?CMSA and Bay City Plywood will make a great team. Our philosophies are the same ? quality services, quality products,? said CMSA president, Jeffrey Story.

?Bay City Plywood has sustained a genuine mission in terms of customer service, quality product and honest salesmanship. Our marketing efforts will be designed to expand on the already respected reputation they have earned over the last 30 years,? said CMSA vice president, Mary Devine.

For more than 25 years, CMSA Advertising & Public Relations, Inc. has provided award-winning, strategic marketing communications services to both local and national clients. Serving industries from retail and hospitality to real estate development, CMSA prides itself on effective client communication and marketing execution. CMSA Advertising & Public Relations, Inc. services include public relations, marketing development, account maintenance, promotional events planning and managing, media buying and management and creative advancement.