What did you think of it? Were your entrepreneurial eyes



opened by The Great Formula?

Just to refresh your memory, The Great Formula, as

presented in The Irresistible Offer, is a proven 3-step

process to creating business success. First, you create

The Irresistible Offer, which is what Mark Joyner's book of

the same title is dedicated to. From having read The

Irresistible Offer, you know what the other 2 steps are:

you then present your Irresistible Offer to your Thirsty

Crowd, and finally, you offer them a Second Glass.

During the launch of The Irresistible Offer, and for a time

thereafter, Joyner was asking for case studies of successful

small and home-based businesses that had put The Great

Formula to work. These case studies, if accepted, would be

featured in Joyner's next book, appropriately titled The

Great Formula...for Creating Maximum Profit With Minimal

Effort, which celebrated it's official book promotion

launch on May 19th, 2006 (see the site

www.TheGreatFormulaBookPromotion.com).

The case studies and contributions came from some well-known

--and, maybe even more important, not-so-well-known people--

such as Joe Sugarman, Gary Halbert, David Garfinkel, Joe

Vitale, Ben Mack, Russell Brunson, Paul Galloway, Harry

"Hank" Johnson, Lee Benson, Jason and Skye Mangrum, Yanik

Silver, Kenrick Cleveland, Joshua Shafran, Tellman Knudson,

Dr. Joe Rubino, Andrew Fox, Brad Callen, Craig Perrine, Shel

Horowitz, and Perry Marshall.

These case studies and contributions made up a significant

portion of the book, and are evidence that The Great Formula

can be put into practice, not only by corporations and

businesses, but my mom-and-dad and one-person home-based

businesses. But what is also great about these contributions

is that they're not just static textbook-like case studies:

these are stories, advice, and how-to formulas that you can

take away from and apply to your own entrepreneurial

ventures.

If you're a copywriter, or want to improve your sales letter,

there's something here for you.

If you're a husband-and-wife team, there's a great example

here for you.

If you're an individual, like I am, there are many great

examples here for you.

If you like the idea of blogging for business, there's

something here for you.

If you want to create magical buying experiences for your

visitors and audience, you'll want to read what I just

read from this book.

If you're someone who wants to discover a simple, systematic

way to businesses success, then you want to see what this

book has to offer you.

The Great Formula...for Creating Maximum Profit With Minimal

Effort "begins where The Irresistible Offer left off..."

where Joyner shares the rest of the 3-step success process.

In the book, Joyner and friends show you:

--a process called chunking, which helps you to deal with

the incredible amounts of information you face everyday;

--The Great Formula itself, and just as important, why it

works;

--Historical analyzes of successful companies that you know

of, such as Holiday Inn, Gillette, and Amazon.com, and

exactly how each of the 3 steps of The Great Formula played

in each of these monumental successes, and...

--Examples of how The Great Formula can work for you

As a serious entrepreneur, you've read your share of

self-improvement and success literature. As such, I'm sure

you've been exposed to the concept of how your perception

influences your reality: you can see opportunity where

others see lack...

...Take Away: The Great Formula itself, it's analyzes of

successful companies, and the contributions from

entrepreneurs like you who have put it to work for their

benefit, help you to discover your Great Formula perception.

If success is internal and it "all starts in your head,"

then you want to put on your Great Formula lenses and start

seeing the world and your offers through your Great Formula

perception. With a Great Formula perception, the only

truths are offers that have all 3 steps of the Great Formula

incorporated into them. Everything else is either false or

underdeveloped.