Dr. Joe Rubino, Andrew Fox, Brad Callen, Craig Perrine, Shel
Horowitz, and Perry Marshall.
These case studies and contributions made up a significant
portion of the book, and are evidence that The Great Formula
can be put into practice, not only by corporations and
businesses, but my mom-and-dad and one-person home-based
businesses. But what is also great about these contributions
is that they're not just static textbook-like case studies:
these are stories, advice, and how-to formulas that you can
take away from and apply to your own entrepreneurial
ventures.
If you're a copywriter, or want to improve your sales letter,
there's something here for you.
If you're a husband-and-wife team, there's a great example
here for you.
If you're an individual, like I am, there are many great
examples here for you.
If you like the idea of blogging for business, there's
something here for you.
If you want to create magical buying experiences for your
visitors and audience, you'll want to read what I just
read from this book.
If you're someone who wants to discover a simple, systematic
way to businesses success, then you want to see what this
book has to offer you.
The Great Formula...for Creating Maximum Profit With Minimal
Effort "begins where The Irresistible Offer left off..."
where Joyner shares the rest of the 3-step success process.
In the book, Joyner and friends show you:
--a process called chunking, which helps you to deal with
the incredible amounts of information you face everyday;
--The Great Formula itself, and just as important, why it
works;
--Historical analyzes of successful companies that you know
of, such as Holiday Inn, Gillette, and Amazon.com, and
exactly how each of the 3 steps of The Great Formula played
in each of these monumental successes, and...
--Examples of how The Great Formula can work for you
As a serious entrepreneur, you've read your share of
self-improvement and success literature. As such, I'm sure
you've been exposed to the concept of how your perception
influences your reality: you can see opportunity where
others see lack...
...Take Away: The Great Formula itself, it's analyzes of
successful companies, and the contributions from
entrepreneurs like you who have put it to work for their
benefit, help you to discover your Great Formula perception.
If success is internal and it "all starts in your head,"
then you want to put on your Great Formula lenses and start
seeing the world and your offers through your Great Formula
perception. With a Great Formula perception, the only
truths are offers that have all 3 steps of the Great Formula
incorporated into them. Everything else is either false or
underdeveloped.
Book Review Good To Great
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Both Dk Fynn & James are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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