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What did you think of it? Were your entrepreneurial eyes
opened by The Great Formula?
Just to refresh your memory, The Great Formula, as
presented in The Irresistible Offer, is a proven 3-step
process to creating business success. First, you create
The Irresistible Offer, which is what Mark Joyner's book of
the same title is dedicated to. From having read The
Irresistible Offer, you know what the other 2 steps are:
you then present your Irresistible Offer to your Thirsty
Crowd, and finally, you offer them a Second Glass.
During the launch of The Irresistible Offer, and for a time
thereafter, Joyner was asking for case studies of successful
small and home-based businesses that had put The Great
Formula to work. These case studies, if accepted, would be
featured in Joyner's next book, appropriately titled The
Great Formula...for Creating Maximum Profit With Minimal
Effort, which celebrated it's official book promotion
launch on May 19th, 2006 (see the site
www.TheGreatFormulaBookPromotion.com).
The case studies and contributions came from some well-known
--and, maybe even more important, not-so-well-known people--
such as Joe Sugarman, Gary Halbert, David Garfinkel, Joe
Vitale, Ben Mack, Russell Brunson, Paul Galloway, Harry
"Hank" Johnson, Lee Benson, Jason and Skye Mangrum, Yanik
Silver, Kenrick Cleveland, Joshua Shafran, Tellman Knudson,
Dr. Joe Rubino, Andrew Fox, Brad Callen, Craig Perrine, Shel
Horowitz, and Perry Marshall.
These case studies and contributions made up a significant
portion of the book, and are evidence that The Great Formula
can be put into practice, not only by corporations and
businesses, but my mom-and-dad and one-person home-based
businesses. But what is also great about these contributions
is that they're not just static textbook-like case studies:
these are stories, advice, and how-to formulas that you can
take away from and apply to your own entrepreneurial
ventures.
If you're a copywriter, or want to improve your sales letter,
there's something here for you.
If you're a husband-and-wife team, there's a great example
here for you.
If you're an individual, like I am, there are many great
examples here for you.
If you like the idea of blogging for business, there's
something here for you.
If you want to create magical buying experiences for your
visitors and audience, you'll want to read what I just
read from this book.
If you're someone who wants to discover a simple, systematic
way to businesses success, then you want to see what this
book has to offer you.
The Great Formula...for Creating Maximum Profit With Minimal
Effort "begins where The Irresistible Offer left off..."
where Joyner shares the rest of the 3-step success process.
In the book, Joyner and friends show you:
--a process called chunking, which helps you to deal with
the incredible amounts of information you face everyday;
--The Great Formula itself, and just as important, why it
works;
--Historical analyzes of successful companies that you know
of, such as Holiday Inn, Gillette, and Amazon.com, and
exactly how each of the 3 steps of The Great Formula played
in each of these monumental successes, and...
--Examples of how The Great Formula can work for you
As a serious entrepreneur, you've read your share of
self-improvement and success literature. As such, I'm sure
you've been exposed to the concept of how your perception
influences your reality: you can see opportunity where
others see lack...
...Take Away: The Great Formula itself, it's analyzes of
successful companies, and the contributions from
entrepreneurs like you who have put it to work for their
benefit, help you to discover your Great Formula perception.
If success is internal and it "all starts in your head,"
then you want to put on your Great Formula lenses and start
seeing the world and your offers through your Great Formula
perception. With a Great Formula perception, the only
truths are offers that have all 3 steps of the Great Formula
incorporated into them. Everything else is either false or
underdeveloped.
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