If you are using your autoresponder to sell a product



or service, you must be very careful as to how you

approach your potential customer. Few people like

a hard sale, and marketers have known for years

that in most cases, a prospect must hear your

message an average of seven times before they will

make a purchase. How do you accomplish this with

autoresponders?

It's really quite simple, and in fact, the

autoresponders make getting the message to your

potential customers those seven times possible. On

the Internet, without the use of autoresponders, you

probably could not achieve that. Too often, marketers

make the mistake of literally slamming the potential

customer with a hard sales pitch with the first

autoresponder message ? this won't work.

You build interest slowly. Start with an informative

message ? a message that educates the reader in

some way on the topic that your product or service

is related to. At the bottom of the message, include

a link to the sales page for your product. Use that

first message to focus on the problem that your

product or service can solve, with just a hint of the

solution.

Build up from there, moving into how your product or

service can solve a problem, and then with the next

message, ease into the benefits of your product ?

giving the reader more actual information with each

and every message. Your final message should be

the sale pitch ? not your first one! With each

message, make sure that you are giving the

customer information pertaining to the topic ? free

information! This is what will keep them interested

in what you have to say.

This type of marketing is an art. It may take time to

get it exactly right. Use the examples that other

marketers have set for you. Pay attention to the

messages that you receive from other marketers.

Start a ?swap? file, and keep those messages. Use

some of the better sales copy for your own

autoresponder messages ? just make sure that

yours doesn't turn out to be an exact copy of

someone else's sales message!

Remember not to start with a hard sale. Build your

potential customers interest. Keep building on what

the problem is, and how your product or service can

solve that problem or fill that need. If you are doing

this right, by the time the potential customer reads

the last message in that series, they will be

convinced enough to make a purchase!