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Building Content Management System

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There is a lot of talk these days about the "Google Slap" and how it has changed the internet marketing landscape and how people should build their websites from now on. It has been true that many people have had great success in the past with the so called no-work websites, building a network of them using automated tools. These sites work on the principal of creating vast areas of "virtual real estate" in the hope of attracting traffic and then generating revenue from people clicking through Adsense ads and the like. The idea being that if you have thousands of pages each generating a few cents here and there that it adds up to good money.

The potential problem for the people that have adopted these methods is that the "Google Slap" is all about focusing on the real visitor experience of someone visiting your website. Google is actually getting human reviewers to have a look around sites (presumably they have to be high ranking sites or why would they bother) and rate them on the basis of whether the visitor is actually getting the information they were searching for. If your site is not deemed to be delivering satisfactory content then your site ranking will be downgraded and you could even possibly have your site delisted.

Apart from the human reviewers Google also has the ability to automatically monitor the time that someone spends on a site after clicking through from a Google search. If statistically speaking your site shows up as having a large percentage of visitors that spend a very brief time at your site then it will raise warning bells and a site ranking downgrade and even a possible delisting could be just around the corner.

Now there is no point in getting angry or upset about this if you have used these methods in the past. The internet world has moved on and it really is in your best interests to go with the flow and learn how to keep the almighty search engines happy. Although it is worthwhile pointing out that some internet marketers have chosen to continue to try and beat the system and are still having some success at doing so. But the point is that sooner or later the vast number of PhDs and other talented people that Google employ will catch up with them as well so unless you get some kind of perverse thrill from always being on the run there is probably a better methodology to follow.

Now what exactly are these better methodologies? Firstly by ensuring quality content and being committed to creating quality content then there is no chance of you falling foul of a human reviewer or worse still failing to attract a loyal following for your site(s). Patience and perseverance are the keys to building any business and now more than ever these age old values are coming to the fore for internet marketing. Building web sites by hand takes time, spending 2-3 months building a really useful and content-rich website is well worth the effort.

It's not all bad because at the end of the day without quality content, your site is nothing and the Google Slap will ultimately result in a better experience for the majority of web users.

In further articles I'll discuss:

* why lots of quality content is the key to lots of traffic.

* how to go about sourcing content for your sites.

* the importance of adding dynamic content to your site, both for the human reader and for the search engine robots

* the different ways of monetizing your site (not just Adsense)

* the vast array of internet marketing software tools available

* the kinds of software that can assist you to build better sites faster

* the kinds of software that help you short term, medium term and long term

* developing an overall strategy for your new "career online"

* how to work smarter and more efficiently

I'll even discuss how to set goals that are congruent with your deepest desires!

Until next time I wish you every success.

Building Content Management System

If you want to achieve lasting success with your website, then the best route to take is to build a content-rich site. A site that has varied and informative articles and information will be big hit with viewers and search engines alike. In case you have writer's block or are not sure how to go about creating more content for your website. Here are some tips to help you get moving.

1. When building content try to solve the problems of your viewers without making them buy something

Of course you have set up your website in order to either make money or "get" something out of it, but it is not productive to build scores of pages with hard-sell messages. People are coming to the net to find solutions to their problems. Provide articles, information and answers to these problems and you will win the respect, and trust of your readers. This is known as "pre-selling" and it is just as important as selling itself.

So, before you start tapping on your keyboard, keep the interests of your readers in mind and then begin.

2. Write about what you know and share your knowledge with your readers

If you have set up a website it means that you know something about your particular field, or have some special interest in it. For example, suppose you are selling digital cameras, why not write some articles reviewing the available cameras that are on the market. Or why not write an article explaining what people should look for when they buy a camera. There are a lot of people out there who don't have the foggiest idea about digital cameras and they would sure be happy to get some unbiased information before buying something.

3. Do research and turn dull reports into interesting articles

You can build on what you know by doing a bit of research on the web. Make a keyword search for "digital cameras" or whatever your field is, and you will find some web pages giving information. Often the information is just listed in a point-wise fashion in bulleted lists. Take this information, and blend it with your own experience to create new articles. You can quote or cite the other articles (with hyperlinks) that you find on the web if they are particularly useful. In fact this is the original idea behind Google's system of PageRank: web pages that are particularly good will earn links or "votes" from other sites.

4. Let your readers help you to create content

If you are not sure what to write about then why not ask your web visitors to submit their questions. These questions will stimulate you to provide answers in the form of articles. A good example of this approach is the site www.askdavetaylor.com . Dave Taylor is a technical "geek". If you have any question about computers, software, html, Mac, linux, unix and related technical matters you can just go to his site and ask a question. Dave's answers comprise hundreds, perhaps thousands, of pages of solid information. In fact, he has 29,300 pages indexed in Google!

You don't have to write hundreds or thousands of pages, but if you follow Dave's example you can certainly build up your site, and easily overcome your "writer's block."

5. Reprint the articles of experts in your field

There is no sense in recreating the wheel. If someone has already written something good about your particular field, you can reprint it. You will have to provide a link back to the author, but if the article really fits in with the theme of your site, then it is worth it. You can find free reprint articles at sites such as www.ezinearticles.com and

www.goarticles.com

6. Let your readers create content directly

Blogs with their "comments" sections are now one of the most popular ways of allowing web visitors to add their thoughts and ideas. You can also set up a bulletin board or forum using the phpBB software (which is pre-installed with many hosting plans). If you have enough traffic and an audience that is passionately interested in the themes of your website, then your own readers will create pages and pages of interesting content. You will of course have to moderate the forums or blogs, but the reward to you in terms of useful content will be worth it.

So, if your site is a bit thin on content, think about these six tips and take steps towards providing information that will make your site a place where people can come and find solutions to their problems or answers to their questions.

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About Author

Both Byron Stuart & Donald Nelson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Byron Stuart has sinced written about articles on various topics from Computers and The Internet. . Byron Stuart's top article generates over 8100 views. to your Favourites.

Donald Nelson has sinced written about articles on various topics from Computers and The Internet, Marketing and Computers and The Internet. Donald Nelson is a web developer and social worker. He is the proprietor of A1-Optimization a firm that provides affordable and. Donald Nelson's top article generates over 18100 views. to your Favourites.

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