As more people feel the pinch of airline travel during today's fluctuating economy, many are finding value in switching to bus and coach transportation for domestic travel itineraries. The global recession is encouraging many to cut back on travel expenses and adjust travel plans so that vacations and trips become more affordable. One way to do that is to skip the usual modes of transportation - cars and planes - and switch to buses and coaches that offer package discounts and flat-rates for several key destinations. The travel strategy is becoming increasingly popular for those that want to cut back on increasing gas prices and enjoy a stress-free travel experience.

According to transportation expert Joseph Schwieterman, the bus industry is fueled by high gas prices and is a convenient option for many travelers who also want to undertake socially responsible travel. Intercity buses in particular have experienced tremendous growth in the past couple of years as more people look for alternative modes of transportation.

Traveling by coach is another option for those who want to travel to key destinations around the country. Coach travel can be almost as comfortable as train and automobile traveling, and many coach providers also offer discounted packages and multi-city tours for those who want to take in a road trip without worrying about gas prices.

Bus and coach companies are responding to the increasing demand by offering more attractive amenities and services on board. Greyhound has reportedly spent $60 million to refurbish its fleet of buses, and some companies are outfitting their coaches with Wi-Fi connections, on-board movies and other entertainment options to ensure travelers enjoy a comfortable trip. Guests who undertake longer trips ? those that reach the full day mark ? may soon be able to take advantage of discounts on food and accommodations at venues that partner with the bus company.

Frequent travelers may also be able to take advantage of travel perks and discounted tickets for future purchases, further encouraging the rising trend of bus and coach travel.