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Business To Business Expo

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Article Title: Do you own your business or does it own you?



Author: Dr Kem Thompson

Author's Website: www.explorefreedom.com/drkem

Word Count: 502

DO YOU OWN YOUR BUSINESS OR DOES IT OWN YOU?

Dr Kem Thompson

What was your aim when you went into business for yourself?

Chances are you wanted to be your own boss, be in control

of your future, improve your chances of earning a high income,

among other things.

How are things for you right now? Do you feel in control of

your business? How many hours do you put into your business

each day? Each week? Will your current business enable you

to retire in the next 10, 20 years?

Do you sometimes feel overwhelmed by all the administrative

tasks involved in running a business? Do you wish life could

be simpler?

More importantly, if you don't work, does your cash continue

to flow (inwards, that is)?

You see, if you can't take a vacation for fear that you won't

make any money while you're away, or if your business is such

that you're paid per hour (meaning that if you're not working

you're not getting paid), then what you are is a glorified

employee, and your business owns you.

That's not what you signed up for when you started though, is it?

What if you discovered a smarter way of doing business, a

way that ensures that you own the business, not the other way

round, a way that guarantees that you continue to make money

even while you sleep (meaning you can go on vacation anytime you

choose without loosing any money - rather you'd still be earning),

what would you do?

Imagine a business model that allows you to work for at least

5-10 hours per week, yet earn whatever income level you set

for yourself. One that can, with dedicated hard work, enable you

to retire comfortably within 5 years of your starting out? This

is not just a theory. People from all works of life, all ages

and backgrounds, are doing this.

It's happening all around you. Thousands of individuals and

large corporations are waking up to the wisdom of this model,

as a way to move their products and services to a large number

of 'fish' - customers who want and need them.

Will you wise up too?

The 'magic ingredient' that makes all this possible is

'leverage'. Not just any sort of leverage though, but leverage

that guarantees that everyone involved benefits equally and has

the same amount to gain from working with you.

You had noble aspirations when you first started out on your

own. If your current business model is not helping you meet

those aspirations, then it's time for you to seek a better way.

It never pays to continue in something that isn't working.

Seek a better way, and you will find it. Like many others have

done and continue to do.

Decide now that you will choose a business model that truly

meets your aspirations, one that will help you achieve the

dreams you set out to achieve in the beginning. One that employs

'leverage that works'.

Get smart: own your own business, and never again let a business

own you.
Business To Business Expo
The people in marketing prefer volume. They want the most leads for their dollar.

The people in sales—the folks who must follow up on the leads that marketing supplies—want quality. They have no time to waste this quarter chasing down tire kickers and brochure collectors.

One way to keep sales and marketing happy is to write lead generation packages that improve the quality of leads generated. Packages that attract the hottest prospects. Here are some ways to do that with your next campaign.

1. Discuss price. The best prospects are the ones who don't faint when you talk price. They have the budget to buy what you're selling. So attract them, and scare away the time-wasters, by mentioning your price.

2. Say “A salesman will call.” This should chop your response rate in half by my reckoning. But the prospects you'll attract will be the hottest prospects, the ones who don't mind talking to a salesperson, and actually want to (these people do actually exist!).

3. Ask their age. Just kidding. Maybe. Asking qualifying questions on your reply device or website landing page helps you weed out the people who are not ready to do business with you right now. This can involve asking them their age (if you're selling life insurance, for example), but it normally involves soliciting the kind of information that tells you how serious a prospect you have.

Think BANT: Budget, Authority, Need and Timeframe. Asking qualifying questions in your lead generation piece helps you attract prospects who can afford your offering, have the authority to buy, need what you are selling and are ready to act within your timeframe.

4. Charge for information. Putting a price, even a token amount, on an information booklet, white paper or demo will soon separate the cream from the milk.

5. Ask for a stamp. Don't use a postage-paid business reply card or envelope. Make the prospect buy and affix the stamp. The replies you get will be qualified inquiries.

Putting these tactics to use should keep your sales force happy because the quality of the leads you give them will be the highest possible. And your friends in marketing should be happy, too, since sales people close more sales when calling

© 2006 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message).
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About Author
Both Kem Thompson & Alan Sharpe are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kem Thompson has sinced written about articles on various topics from Marketing. ABOUT THE AUTHORDr Kem Thompson teaches self-employed individuals how to use 'leverage that works' to make more money while creating more free time to enjoy life with. For a FREE 27 minute video that explains this business model in depth, visit www.. Kem Thompson's top article generates over 590 views. to your Favourites.

Alan Sharpe has sinced written about articles on various topics from Marketing, Sales and Negotiation and SEO Articles. . Alan Sharpe's top article generates over 6600 views. to your Favourites.
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