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Check A Domain Name

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There has been much debate on which factors are the most important when determining what domain to purchase. Choosing a domain name should be deeply tied to the business plan and the vision of the company. A domain can be chosen for its advantages in Search Engine placement, a company's brand, or as a description of a general term. One must consider a domains size, pronunciation, how memorable it is, and if the name is taken in other similar forms or extensions. For example, if one registers a domain.net, but the domain.com is taken and developed, creating a brand for domain.net would be very dangerous and might end up being confused for its .com counterpart.

Search Engine Placement Domains

The purpose of these domains is to rank high in the search engines, because the actual domain name contains the keywords being searched for. Search Engine domains are very rarely brandable, and are mostly used exclusively as side Internet properties to redirect traffic to the main site. A company who sells red widgets would benefit from acquiring red-widgets.com and redwidgets.com , because it is natural that people will remember such address, but most importantly, that domain name has a high probability of ranking at, or very near to, the top of a search for ‘red widgets'. A very popular tool used to find what is being searched for on the net is: Overture Keywords (http://inventory.overture.com/d/searchinventory/suggestion/)

Brand Domains

When coming from the offline business into the online, the obvious choice for brand domains is the offline brand name as .com and/or .country extension. Country extensions are used in countries were there is more popularity in their country extension than on the .com. In the case that no previous brand existed before moving online, one most be very creative into the approach of a brandable name. At this point, there are millions of domain names registered and many times, one finds that the desired domain is taken. There is a consensus among most Internet domain experts that the shorter the domain, the better. A domain that is about 5 letters long is highly desirable for a brand. However, the domain must sound right as well. Xyqpt.com would be undesirable, because it cannot be easily said or remembered to the general public.

General Term Domains

In the height of the Internet Bubble, general term domains were the most popular choice. Many companies failed, even though they had the generic word for their market. Companies like TheKnot.com refused to purchase Weddings.com, because they were conscious that they needed to focus on brand. Although this strategy worked for TheKnot.com, generic words have a value of their own that cannot be ignored. Like Search Engine Placement Domains, which attract a large number of visitors through search engine referrals, so do generic word domains. For this reason, generic word names are still very much desired and their value continue to rise. What should be learned about the Dot Com Bubble is that generic domains are not everything in a dot com business, rather they are a valuable (yet, not essential) component in an array of variables that make an Internet business a success. The current value of these domains, and other domains in general can be seen at an online publication that covers recent domain name transactions at: Domain Journal Sales (http://www.dnjournal.com/domainsales.htm)

Check A Domain Name

1) What should I choose?

You should choose a domain name that is meaningful. For example, if you are going to build an information site about gorilla, naturally, you should register "allaboutgorilla dot info" instead of "allaboutmonkeys dot info".

However, if you are building an information website about different types of monkeys, the "allaboutmonkeys dot info" is preferred. In fact, when you are writing about gorilla, you can simply name the page as "allaboutmonkeys dot info/gorilla dot html".

2) Should I choose a long or short version?

Generally, a shorter domain name is preferred over a long one because it is usually easier for people to remember. For example, if you are selling mobile phones, you will want to register "newmobilephones dot com" instead of "averygoodnewandcheapmobilephone dot com".

Of course, there are always exceptions. For example, if you are selling rackets, you will want to register "topqualityrackets dot com" instead of "tqr dot com". In this example, the former domain name is definitely more memorable.

3) Is there any legal issues that I should be aware of?

That is a very good question. There are certain terms that are trademarks. You should not try to register them. For example, you should try to avoid domain name like "delll dot com". If you are unsure, consult a professional who is qualified to give you legal advice.

4) Should I use hyphen in my domain name?

I would advise you not to use hyphen if you can avoid it. Why? Well, let us consider "ilovecoffee dot com" and "i_love_coffee dot com". Generally, when people are searching for a domain name, they will usually type in the domain name without the hyphen first. Therefore, instead of visiting your site, they may end up in your competitor site instead.

However, if your desired domain name is already registered, then you may have to use the hyphened version instead. Alternatively, you may want to approach the owner to see if it is available for sale. You may be able to get it for a good price. Who know?

5) Should I register a ".com", ".net" or ".info"?

In most situations, a ".com" is the best choice because when people are searching for a domain name, they will usually try ".com" first. This is normal as ".com" is a popular extension.

However, there are always exceptions. For example, if you are registering a site for an education institution, naturally, you will want to register ".edu" instead of ".com". That is because in this scenario, when people are searching for educational site, they will search for ".edu" first instead of ".com".

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About Author

Both Rafael Sosa & Lubano Lim are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Rafael Sosa has sinced written about articles on various topics from Computers and The Internet. . Rafael Sosa's top article generates over 12100 views. to your Favourites.

Lubano Lim has sinced written about articles on various topics from Anger Control, Work From Home and Your Online Business. Lubano Lim is Netpreneur who enjoys marketing on the Internet.Sick of >recruiting downline by cold ca. Lubano Lim's top article generates over 60500 views. to your Favourites.

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