Most businesses today use some type of Contact Management System for keeping track of their customer information. Many are very simple systems that track basic contact information such as customer name, address, phone number, and email address. Those systems may be a card file or Rolodex, some sort of database or spreadsheet program, or software specifically designed for managing contact information. In a competitive business environment it is important to have a Contact Management System that not only organizes the information for the contacts you work with, but also for the companies. Your Contact Management System must permit you to easily review the contact information for the people and companies you work with as well as giving you access to a history of the communication, events, and actions related to them.
Evolution of the Contact Management System
The first Contact Management Systems were simple paper files with the contact data (name, address, and phone number) of the people you worked with. Many business people kept this information in card files or address books. With the development of day planners and date books many business people found an easy way to keep all their customer information in one place, with a spot for short notes and a calendar close at hand. However, their Contact Management System was still on paper making it cumbersome to update and difficult to share information with colleagues. As computers and software took over the business world, they took over Contact Management as well. You could now keep your contact data in a spreadsheet or database.
This made updating the information a bit easier, but could still be cumbersome to use and often took more than basic knowledge of the software program. With software programs designed for Contact Management, the business professional finally got a tool allowing them to easily organize contact data in one location, make it simple to update and record information not previously available (email and website addresses). The preeminent Contact Management System in this arena being Microsoft Outlook, allowing easy collection of contact data with access to your email, calendar, and daily task lists.
Reviewing contact management history
Reviewing the history of communication you have had with your clients is a vital component of Contact Management Software, and should be a simple process. When working in a Contact Management Program, you want to be able to see all the activities related to a specific person or a company. The Prophet Contact Manager allows you to select a specific contact or company and see all the related emails, appointments, tasks and even sales opportunities. The Contact Manager presents you with tabbed sections that allow you to easily switch between viewing emails, appointments, tasks and attachments for a specific contact or company.
If you are looking for an email from one of your clients just click their name in the Contact Manager window, then select the "Emails" tab. You can now find that email from any folder in your Outlook, and with a simple click open it to review the specifics. That message is opened directly from your Outlook. This can be a vital function of Contact Management Software in providing a consistent and reliable history of your relationship and communication with a client.
Choosing contact management software
Contact Management Software will provide your business with the ability to track the contact information for both the people and the companies you work with, it will create relationships between the two, and will provide you with a way to see a comprehensive history of activities in an easy to navigate interface. Prophet 4.0 creates all this for you inside a system you are already using, Microsoft Outlook. You can continue to work in Outlook as you always have, and utilize Prophet's advanced Contact Management features to keep tabs on every communication and activity you have for a specific client. This can be an important advantage if your company is already using Outlook, as it dramatically shortens the time it takes for users to become familiar with the new Contact Management features. Prophet's integration with Outlook also eliminates the problem of having customer data in two places. With Prophet your contact data is in only one place... Outlook
Contact Management System Software
Contact management systems are an excellent way to track the success of your various marketing techniques. You can put together a quick spreadsheet to track your contact data but why? It is time consuming and with the excellent contact management systems available commercially, there is no need to reinvent the wheel.
Your primary role is business development not software development. Rather than spending your time creating a custom contact management system, you should be out there drumming up more contacts to put into a system.
There are many different contact management systems out there. You can spend more than $25,000 on a system if you choose. What you spend though, is less important than the amount of time you spend and discipline you follow actually using the contact management system.
When buying a contact management system, the off-the-shelf packages are, for the most part, pretty good. There are two contact management systems that get a lot of attention: ACT and Goldmine.
Act sells for a little over $230, provides links to PDAs and has an online version.
Goldmine is the second most popular contact management system with many of the same features at a price point of approximately $200.
Other notable contact management systems are Maximizer, which is similar to Goldmine, and Sales Force, which has a free online service that is very limited or you can upgrade to the Team Edition for $1000 per year.
Key features to look for in most of the modern contact management systems are:
Import and export capability from all the popular Microsoft formats - Word,
Excel, Outlook
Links to PDAs
Links to accounting software
More robust client server online solutions
Bottom Line on Contact Management Systems
Contact management systems are great - but they are only great if you actually use them. Do some research before purchasing a contact management system and make sure you are committed to using it. You do need to start using a contact management system so you might as well get into the habit early on - better to know what marketing techniques work right from the start rather than spending a lot of time and money on things that are not producing results.
Copyright MMI-MMVII, Small Biz Tech Talk. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}
Both Jose Vanegas & Joshua Feinberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jose Vanegas has sinced written about articles on various topics from Management, Management Software Solutions and Management. Many of today's most successful large and small businesses have chosen Avidian's as their sales management and contact management software.. Jose Vanegas's top article generates over 27100 views. to your Favourites.
Joshua Feinberg has sinced written about articles on various topics from Adwords, Business Plan and Information Technology. Joshua Feinberg helps computer consultant business owners get steady, high-paying clients. Sign-up now for Joshua's free audio training that shows you how to use field-tested, proven Small Biz Tech Talk tools at http://www.SmallBizTechTalk.com/blog. Joshua Feinberg's top article generates over 1000000 views. to your Favourites.
Best Search Engine For People If you only sell product, then that is what you get money for products. Traffic is a must if any online business is to succeed