As I was thinking about my clients this morning, I started to think about how to create a culture of sales. A client of mine was discussing some of her staffing issues. One of her employees was too busy to check the voice mails on their general line and that got me thinking. Then there was another client who was complaining that when customers call, they are interrupting her from getting her work done. WHAT? What else could be more important than responding to our customers and prospective customers? How can a team develop a Sales Culture?
1. Team Intention
It is important for every member of the team believe that there is a bottom line mission in business and that is to make a sale. Certainly we do this with integrity but without sales, there would be no need to keep the doors open. Whether your business is selling products or services, it is all about acquiring new customers and selling to them. This needs to be communicated to your staff as well as made a priority for yourself. Whether you like to sell or not, if you are the head of your business, you must be selling.
2. Clearly Defined Sales Goals
I cannot tell you how many times I start working with a new client and when I ask them what their monthly goals are, they tell me that they don't have goals. Or maybe they have goals and when I ask how they are communicated to the team, they say they do not talk to their staff about these goals. Annual, quarterly and monthly goals should be communicated to everyone on your team. In addition to this, the progress of reaching these goals should also be announced so that your team can get excited about reaching these goals. Make sure that the goals are attainable and that you communicate the strategy of how you will reach them. A detailed sales strategy will build your credibility with your team and in turn they will get behind you and the company mission.
3. Ongoing Sales and Business Training
Ongoing training is essential to develop your team. Sales training should not be reserved for only the sales staff. Sales training as well as providing training in areas such as customer service, problem solving and even listening skills are critical to your business. Your employees are your number one asset to your business. However, providing training courses to your employees does not have to be cost prohibitive. It could be as simple as finding a book that resonates with you and providing that to your employees.
Whether you are a solo-preneur or are a large business, when you focus on sales, your business will weather this storm and thrive. Continual effort and intention needs to be applied to your selling to ensure that your revenue goals are met. Lastly, make it fun. Selling can be fun and the more you and your team are making it fun, the more success and results you will see in your business.
To your success,
Joanne Hernon
CEO of Sales Solutions
Creating A Mentoring Culture
Teams come in all shapes and all sizes- from a two member couple racing against time and the environment in ‘The Amazing Race' to crowds cheering slogans and admiring the skills of the soccer teams of Real Madrid and Manchester United. History is witness to the success and failure of teams with the clichéd yet true adage that ‘United we stand and divided we fall'. For people torn between national, religious, cultural and ethnic sentiments, the team concept has percolated down to all aspects of our society.
Certain intrinsic characteristics and motivations drive teams in all fields of life towards achieving their dreams, both at the group level and on a personal front. The same way a diamond is graded according to its 4Cs, teams are built towards success on certain ground rule ‘C' principles. Team formation is governed by a set of people who adhere to fixed rules, which can be categorized as a Charter. It is the binding force forming the do's and don'ts of participation. Clear expectations from the leader of the team, or the team itself, need to be determined at the very beginning, so that the operating principles are clearly defined. The reason for the team to be functional could range within any known bounds of rationality.
There are people of different skill sets, talents and capabilities. If all performance were on a constant measurable scale, mankind would not have progressed very far, on account of different levels of tasks requiring specialized requirements. A good team is a balanced one, with each specific advantage that every member holds over the other in harmony. Blended collaboration ensures that all members contribute in a significant capacity to bring out the best in each one of the team players.
The two keys factors for success in any field is Commitment and Consistency. If the goal or the end result is the same for all, the team can become a force to be reckoned with. As much as we would like to believe that Michel Schumacher is extremely talented behind a set of hot wheels, car racing is team work, as with any other sport. Ensuring the car is serviced to the prime, guiding through the racing track, and ensuring that the wheels sets are changed to the count of seconds speaks volumes of a team geared to work at the optimum level of efficiency.
Control over the known and unknown factors to the maximum extent implies that the team not only functions knowing the set of variables, but also keeps a margin for errors as well as adequately prepared with backup contingencies. Sending the Pathfinder to Mars had its own share of mishaps and setbacks, but the success story is an inspiration for future generations of space lovers and star seekers.
Mankind progression was quantum in nature with the invention of the wheel, the discovery of fire, and the will to realize that quality of life improved through innovations. Caution must be exercised between innovation merely for the novelty of the idea and creative innovation, which implies challenging the known frontiers of concepts towards something more profound and beneficial for humanity. People had scoffed at the idea of man being ever able to fly in the beginning of the last century, yet 45 years later Bomber planes were flying over uncharted territories. Creative innovation is one of the driving forces for progress on all fronts.
There can be consequences to innovation and collaboration ... 9/11 is an example to the horrors unleashed within a span of a few seconds. Teamwork was as crucial as the mastermind behind the chain of events which shocked the world.
Effective communication channels should be a two way process to avoid misunderstandings, ensure a smooth flow of dialogue, and act as a motivator to urge the team towards excellence.
Ballads have been sung for great heroes down history. Team dynamics have grown more sophisticated and cutthroat as everyone vies to be the best in their respective fields. We vote for our leaders but it has never been a one man show. The new President of the United States is proof that with a great team one can start re-writing history and perhaps the beginning of a success story.
Both Maury Klein & Lily Morgan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Maury Klein has sinced written about articles on various topics from Credit Cards, Religion and Malware. Joanne Hernon is the CEO / Founder of Sales Solutions and the creator of the Breakthrough Sales System. Joanne had a successful career in corporate sales working with many levels of clients from small businesses to Fortune 500 accounts. Her success in sal. Maury Klein's top article generates over 1830000 views. to your Favourites.
Lily Morgan has sinced written about articles on various topics from Family Concerns, Team Building and Family Concerns. There are as many hobbies as there are people who enjoy them. Learn more about the popular hobby of building and collecting dollhouses and miniatures. Visit our large selection of. Lily Morgan's top article generates over 90500 views. to your Favourites.
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