I have gone step-by-step through the process that I used to build my online business. Obviously, I cannot cover every small detail, but you can email me at any time should you have any questions. I will be happy to help you if I can. Especially if you follow the same steps as I have taken. I am very familiar with this particular process.
Now that your site is published and up and running, what do you do next?
This is very important! You must monitor it real time to ensure your site is converting as high as possible. You will have some products and services that will convert better than others. After a decent sampling time, perhaps a couple of hundred click throughs, I would consider putting the highest converters in the hot spots on your site. You may not understand what a click through is. Lets back up a bit. To understand your site, you will need to know when someone comes to your site, how long they stay, what pages they visit and where they exit. You can find many free counters that will give you that type of data. In addition each program normally offers some tracking information as to how many clicks and sales you have gotten. You are going to need a couple hundred clicks on each link to get a fair comparison. Many people are getting about a (1) one percent conversions rate on most programs. I have some that have converted as high as (25) twenty five percent. I'll bet you can pick which ones are in my hot spots.
After receiving a couple hundred clicks on your links, you can then adjust your site as required. Here are a couple of questions to ask yourself on a regular basis and helpful hints on how to correct:
* How many clicks are you getting from your advertising? If people are clicking on your ads in droves, but are not staying long, not visiting your other pages nor clicking on any affiliate links then you probably do not have a good match up between your keywords and landing pages.
* How many people are staying around longer then 5 seconds on after coming to your site? If less then 2% are staying less then 5 seconds your either have poor traffic, probably free ads, or a poor keyword to landing page match up. I would suggest only using (PPC) Paid Per Click advertising until you get your website fine tuned a bit. Free ads often bring people clicking just because they are curious and not because they are looking for anything.
* How many of your keywords are bring you good traffic. Many times what you are looking for are long tail phrases, which are more often two to three word phrases not just one. Typically the one-word keywords get a lot of clicks, but no results. Your goal is to be as specific as possible i.e., getting yourself the best possible customers as possible.
Okay, enough for today, I can see that we are going to have to break this up into (3) three parts to get it all covered.
See you in Advanced part two.
Please feel free to read both this article or one of my many others by visiting my link in the resource box below. I always enjoy getting emails pertaining to my articles or my site. Your feedback is important to me.
Creating A Web Server
Make Your Site User-Friendly
You need to plan your web site carefully to make it really sell your product:
? Have an attention-grabbing headline that tells visitors what they'll gain by staying. It should list some clear, compelling benefits ? what they'll learn and what kind of information you'll provide.
? Keep your web site clean and simple. It should be easy on the eyes, with no more than a couple of key colors and easy-to-read fonts. Font should be very dark and contrast strongly with a lighter background. Avoid using patterns and limit your use of graphics.
? Use more sales copy and fewer images. Derek Gehl, of http://MarketingTips.com, says, ?Images should be used strategically to support the sales copy, not vice versa.?
? Make your navigation easy. It should run across the top of your page or down the left side. The fewer clicks it takes to purchase your product, the better, because every time you ask visitors to click, you lose some.
? Make your sales process quick and painless. Don't use hidden links. If you want users to buy from you, you have to make it obvious how they can do so.
Develop Your Customers? Trust
Your web site has to convey credibility and professionalism ? visitors won't buy from you if they don't trust you. There are two main ways you can build your customers' confidence in you:
1. Share your qualifications.
Tell them why you're able to help them. Don't just bullet-point your credentials ? talk to them. Relate your experiences and explain how this product has helped you ? let them see there's a real person behind the site.
2. Use testimonials from people who've actually used your products.
Video, audio, and written testimonials accompanied with customer pictures are proven tools for creating credibility with consumers. Recommends Gehl, ?Make sure your testimonials have actual, measurable results people achieved using your product.?
Create Customer Loyalty
Sharing relevant, interesting information can be a tremendous point of sale. Tell your customers what your product is, where it originated, and innovative ways they can use it. If you sell camping gear, write an article about great destinations for camping, or offer tips for staying safe in the woods. Give people a reason to come back to your site ? there's a good chance that, while they're there, they'll buy something. By educating your customers, you create a sense of loyalty that will make them want to buy from you, rather than your competitors.
Both Mcomo & Chris Malta & Robin Cowie are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mcomo has sinced written about articles on various topics from Work From Home, The Internet and Games. Michael Comeau has been owner of many successful businesses over the years including his current online business which can be viewed at
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