With the current Latin and ballroom dance crazes arriving at your studio, as an owner and operator you need to employ an email marketing program to hold on to clients that are walking in sporadically for lessons. With an email marketing program you have the unique capability to make a possible client feel like a preferred client. All you need is to sign up those walking into your studio or phoning in, to receive their email address. Then, design a campaign offering promotions and some background on your studio, and now you are optimizing you opportunities for satisfied and regular customers.



To best take advantage of an email marketing program it is important to collect a list of subscribers wanting to get your offers and newsletters. To do this, a great method is to request that your "drop-ins" sign-up to your newsletter to receive promotional information. Provide them with a sign-up sheet (professionally designed, although a note pad and pen also works). This way, while they are checking out your classes, and while you instruct, they will fill out the form.

Another successful method is to make a sign that requests your walk-ins leave a business card (including email address) to receive promotions and more information on your studio.

Having used this method, you will create a campaign designed to offer promotions in the main section. This can be an introductory offer, a promotion for a group of one-one lessons at a discount rate. The high end email marketing program software will provide you with hundreds of design options to choose from. In this case you will select one that includes a main article and some pictures to upload, and a side column that also includes pictures. Within the main section you will provide pictures of one-on-one lessons and group lessons, with a special bulk lesson package rate, for your subscribers to click on. This will help you to determine their interest in the particular services you offer. Along the side column you will include some pertinent information about your studio; things like dance awards, student results, dinner functions and congratulations. All the information that will show your potential customers what a community you atmosphere your studio offers.

You can design the template in a similar fashion when fielding phone calls from interested subscribers. When they call in ask them if they are interested in receiving a promotional offer for groups of lessons through an email marketing program campaign. By adding the phone callers and the "walk-ins" to your list you will maximize your potential for greater consistency amongst your clients. More people mean more money. Although the passion for the art is the heart of your studio, everyone loves a little more cash.

Using an email marketing program can radically change your cash flow. Amassing potential and interested customers to your subscriber list for your email marketing program will turn a lot more of your potentials into regulars. Now is the time to take advantage of this opportunity, as the Latin and ballroom dance craze flourishes. Don't miss the opportunity or you'll be way out of step!