Have you ever wondered what it was that attracted a man to a woman, or vice versa? What it is about one specific individual that seems to make them irresistible to the opposite sex? Why, when everyone else is sitting home on a Friday night, they can have three dates with plans for breakfast the next morning? There are a number of different factors to be considered, but let us first take a look at the core of the situation: the science of attraction.
The central component in the selection of a mate lies in the evolutionary need to continue the species. In the wild mates that were weak and unable to stand against the elements would produce weak offspring who might not be able to survive the harsh environment they would be thrust into; that is, of course, assuming they survived to adulthood themselves. The inability of their offspring to survive would lead to the end of the species; therefore, they were rarely chosen by members of the opposite sex for reproductive purposes.
On the other hand, strong mates would breed strong offspring. It was primarily the males and females who had proved themselves in battle that attracted the greatest number of possible mates; they would then choose from the strongest of those, and Mother Nature's endless circle would go on, with genetics ensuring that their children were given the best opportunity to make a start in life. This is the reason that physically fit individuals receive the most attention from member of the opposite sex; it is an inbred attraction to those that are considered to be the most able physically to survive in their environment.
Strength and survival of the fittest aside there is also the matter of pheromones. Pheromones are chemically secreted molecules that are produced and carried through an airborne route, causing an incredible sexual response in animals. The belief is that it allowed the animal to locate a mate with whom they would have the greatest likelihood of producing an offspring with a strong immune system. It was previously believed that humans had lost the ability to be attracted by pheromones; however, recent studies have shown that this may not necessarily be the case. A great deal of research in the role that pheromones play in human attraction is not yet available, as it is still a matter of speculation.
The bottom line is that all scientific evidence pertaining to the attraction of one human to another lies in the potential to produce strong offspring. Pheromones will grant a child the best possible combination of immune systems to guarantee their well being. Physical attraction guarantees that the child will have the best chance of physically surviving to grow to adulthood. All in all, the scientific evidence present to support the baseline upon which all human attraction is based would appear to support the theory of survival of the fittest.
Darwin's Survival Of The Fittest
Everything in the world today needs to be marketed well; even education, hence marketing strategies and distance learning go hand in hand. In order to create a lasting impact on the minds of the target audience, educational institutions offering distance learning programs need to be a cut above the rest. Education is a service and any service needs to be marketed well to be attractive to the consumer, who in this case is a student.
How Technology has Affected Education
It's a changing world, and technology has become the backbone of any distance education program. Marketing strategies and distance learning are symbiotic, since education is essentially a service and deals with human beings. Hence student enrollment and retention are very critical aspects for a college to consider. The internet is rife with dotcoms looking to make quick profits, which are posing a serious threat to the more serious academic institutions looking at providing quality educational experience to its students. Many universities have not only started offering online versions of their on-campus programs, but are also working on creating a virtual campus for its online students. Today the student is out shopping for courses and institutions; he or she is tech savvy and enrolling in a particular course is just a click away for him or her.
Weapon of Choice ? Modes of Marketing
It is a cluttered world out there, and to be noticed, any educational institution will need to break through. A lot of colleges today are adopting different marketing strategies and distance learning has become an especially volatile market. Many colleges are using web based ads and promotions aggressively for marketing their courses; the internet being a relatively cheaper advertising medium, has taken over the other traditional mediums like print and TV. Pop-up ads, email and banners are, however, mainly mass marketing tools and are largely ineffective. What education needs right now is relationship marketing.
Relationship marketing is essentially establishing, developing and maintaining successful long term relationships with students. Education being a service cannot adopt marketing strategies meant for a manufactured product. Marketing educational services is more about building trust and commitment, more about making students loyal alumnus. Marketing strategies and distance learning are correlated because they deal with the creation of a product that cannot be copied by anyone else, and with creating an atmosphere of nurture for students right from the enquiry stage. For the student, any educational institution is attractive if it has the right mix of pricing, academic experience, and credibility. If a college is able to provide services beyond these three parameters, it has earned the loyalties of any student enrolled with it.
Both T. Detty & Jim Zorn are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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