It is still a mystery to me. In my work with over thousands of adults, during a career that has spanned two decades, there is one thing I have never been able to understand. Why don't most self-employed professionals speak with authority about their services? Why don't they have serious conviction about what they have to offer?



You need to have serious confidence and authority about what you offer. If you are intimidated by clients, then a prospect is simply not going to have confidence that working with you is the answer to their problems. They'll ignore, mock, or even question whether you're really good at what you do and then decide they'll keep looking. When that happens it often leads to your anger or resentment - sometimes both. This negative energy is then quite frequently misdirected, possibly at your clients and loved ones, which then causes an entirely new set of problems.

Here's what I've discovered in virtually every country of the world you can find individuals, thousands of them, walking the streets with degrees in their hands...degrees from prestigious universities. They cannot find work or clients. Why? These individuals view the conditions and circumstances that surround them as very frightening. In the past, individuals were recognized and rewarded for what they knew and who they knew. Corporations waited on the sidelines dangling monetary rewards attempting to attract the graduates from the big name universities of the world. The rules have changed; you are now rewarded for how you are known.

So, how are you known by your clients? Are you known as confident? Are you known as being open to working with other cultures? Our clients succeed at adapting to changes. Rather than doing nothing at all, they are responding to global changes and they are responding in a manner that is appropriate. They are becoming leaders, and they are learning that:

1.Local prospects want to work with people who are certain about their abilities.

2.Ethnic prospects want to work and learn from an authority on a subject.

3.Global prospects are looking for someone confident about the results they offer.

4.All prospects are silently begging to be led!

From this moment forward, you cannot afford to be timid about what you offer. You've got to have total confidence about what you do. Not only that, but keep in mind that you got to share your authority in a way that makes the new prospect feel absolutely confident about your abilities.

Your job is not to sell. Your job is to be tenacious about creating high-trust relationships that will help cash-cow clients get out of their way to achieving whatever it is that they want and could use your help with. The way you do that is by showing authority on your product or service, and expressing your capability about the results they'll get with you. And it's all in your way of thinking.

So, be yourself, be a leader, and start speaking with authority from this moment forward. Realize the world has changed. We live in the new era. This is a spiritual world governed by exact laws. Everyone who studies these laws and incorporates them into every aspect of their life will be richly rewarded. It doesn't take much, and yet I guarantee you'll start attracting more clients than you are now. It works!