Before I explain what a list builder is, let me explain the terms ?Upline? and ?Downline?. In network marketing or MLM (multi-level marketing) your upline is the person who recruited, referred or sponsored you into the program. They are kind of a like a ?boss? in that they can earn commissions from the work you do. Now your downline are the people who you sponsor, referrer or recruit into the program. For more details go to www.mailing-lists-profit.com .If your uplink sponsor has brought in 10 other people (including you) and all of you guys bring in 10 more people and in turn those 10 bring in 10 more, you can see how quickly your downline can grow. Of course the really cool thing is that you can earn commissions from all those hardworking people in your downline!
What is a list builder?
Moving on, a list builder is usually a website or application service that lets you send out hundreds of emails to your downline or to other like-minded people (usually people interested in making money online or in Internet marketing of some kind).
But you can see just how difficult it would be to communicate with all those people. And how sending and receiving all those emails could quickly get out of hand. So a good list builder lets you send downline but you only receive messages from your upline! In a 10 layer system that means while your downline can be in the thousands, you will only get 10 or so messages per day from the folks in the level above you.
What is double opt in?
When someone signs up to join your downline, they have to supply their name and email address at the initial registration form. A double opt in list builder automatically sends out an email to that address. Now that person has to click on a confirmation link and must agree to join for the second time before they can be placed on the list. This is what is meant by ?double opt in?.
Why is a double opt in list builder so important?
First a double opt in list makes certain that the subscriber really wants to join the list and start receiving email messages. For more information logon to www.build-own-list.com
This protects people who are ?freebie hunting? and don't really want to be on your list and when some prankster uses someone else's email as a joke.
It also protects you, the list builder since you don't have to be bothered with sending emails out to people who are not truly interested in your products or services. Or to prevent some crank who tries to signup his entire high school graduation class as an act of revenge flood your list with worthless prospects.
So a good double opt in list builder not only helps you grow a strong and responsive email list but it also protects both your and your subscribers from spammers and pranksters.
Double Opt In List
This is no doubt the reason emails are being used to distribute news letters, promotional mails, and other things. How then would you be able to get names & email addresses to send those marketing pieces to your prospects? The answer is: you must have an opt-in list.
An opt-in list is your private directory of names & email address that have subscribed to your specific offering (ie: newsletter, ezine, etc..). Let me point out that I am not endorsing going out and buying names & email addresses of "business opportunity seekers" if you have a business opportunity to promote. Those names typically have been sold to 20 or more people offering business opportunies to the public. It is a waste of money and time. After all, you wouldn't want to promote your business opportunity to people who were looking for for those 5 years ago, would you? The only "perfect" opt-in lists are the ones that are built from the ground up and only includes individuals that are interested in your offer.
Here are tips on how to create a comprehensive opt-in list for target market.
Your website:
If you need to build a website, it's very simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a very simple way. Some website creator are so easy that you only need to cut and paste or use one of the website creators' many templates. There are many web hosting sites are available too. If you have a site of your own, visitors can sign up for you newsletter or ezine via a lead capture page.
Set up a promotion or a freebie:
As we all know, not all the best things in life are free, but you can definitely try to give something out for sure. You see this done all over the web. Free screensavers, free games, free download of programs, free e-book, free secrets of your opt-in lists, etc. And what do they need from you? They just ask for your name and email address. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well.
Write, write and write some more:
There are many ezines and free article hubs where in writers can submit their articles on various topics. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they'd sign up for more information, so don't forget your lead capture page.
Allow them to easily opt-out (if they want):
People who join your opt-in list may, at some time, want to opt-out. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in. Ofcourse, all emails sent from your autoresponder system should include an opt-out link so that people can opt-out instantly.
Creating an opt-in list entails a lot of work and/or funds. You should outline how much you are willing spend monthly in creating your opt-in list. Keep in mind that people who opt-in to your list/s are sales prospects. They are interested in a certain product that you may be selling or "free" important information you're offering. Obtaining an optimal opt-in list will undoubtedly boost your sales.
Both Msaini 314 Dec & Charles Dunbar are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
