Have you ever noticed that great leaders are also excellent delegators? Delegation saves time, develops and motivates people, and makes an organization more productive. Therefore, it is fair to say that this is one of the most critical skills for any leader or manager to acquire. For this reason, I encourage every leader to become a master delegator.
On the surface this seems like an easy task. Give your work to someone else; sounds nice, doesn't it? So why are so many leaders so reluctant to delegate? And when they do, why do so many leaders delegate so poorly?
The problem is that many leaders have acquired the skill of delegation through on-the-job learning. There is no course in school and only minimal reference to delegation in textbooks at school. Delegation is not easy and is a process that has a sequence of steps. Like any process, if you miss a step, it does not work properly.
There are Seven Steps in the Delegation Process:
Defining What to Delegate - There are really three reasons to delegate work: to better control our use of time, to build our people, or to motivate our people. So the first question you will need to answer is: why are you delegating? When looking through these three lenses, we usually find a reason to assign most of the work on our desks to others. The higher you are in the organization, the more your role should be growing and developing the organization and less "doing." Delegation is the primary tool!
Selecting the Individual or Team - Too often leaders go to the same people over and over again. They get too comfortable with specific individuals or teams. This is usually a mistake as it de-motivates other team members in the organization and may even compromise the performance of your best team members. Your team usually depends on support from the rest of the organization to get things done. If you are not using other members, this may prevent the organization from coming together to its fullest potential. While I think we should always give our most important projects to our best players, we need to involve and delegate to the entire team at some point. With each person, consider why you are delegating (motivation, growth, or time management) a task, and match the appropriate tasks to that person's capabilities.
Assess Appropriate Level of Delegation - Typically, leaders delegate using the same style for every person on their team and this is a mistake. The level of delegation should be adjusted based on the task and the person being delegated to. Delegation is not just telling people what to do and expecting them to do it. There are many different degrees of supervision and involvement required of the person who is delegating the task. The more experienced and reliable the other person is, the more freedom you can give. The more critical the task, the more cautious you need to be about extending a lot of freedom, especially if the company's financial future or reputation is on the line.
Communicate Tasks In Specific Terms - This is where most delegation fails. Many leaders and managers do not do a good job of expressing what they want. People are not mind-readers. Many hours have been wasted doing re-work because leaders failed to explain what they wanted up front. If you want something done a specific way, tell them. If you are not clear about what you want, take the time to brainstorm with your colleague before they start working. Ask for feedback to ensure that your instructions have been understood.
State Measurable Results - Explain how a task fits into the overall organizational picture, describe the measurable results you are looking for, and let them know how you will rate their performance.
Agree on Deadlines - The deadline is the most underappreciated part of delegation. Too many leaders give people tasks without asking what else they have on their "to do" list. This is a motivation killer. Not only is it disrespectful to the recipient, it is disrespectful to anyone who is depending on the person you just delegated to. Most people are trained to never say "no." They have been wired to say "yes," even when they know they already have too much on their plate. Often, the delegator already knows this, but chooses to take the position of "not my problem," which in the long run destroys trust and respect for the delegator and decreases employee morale, organizational productivity, and profitability. When you delegate a task, you must sit with the person you are delegating to and make sure that realistic deadlines are being created. It is your job as the delegator to help your people be successful and not set them up for failure. If you are delegating to someone who has a history of over-committing, it is important to help reconcile commitments to make sure that the most important things get done first.
Follow-up and Feedback - It is essential that you have a feedback system in place so that you know that things are on track. Provide support should they need help in getting the task accomplished. It is essential to let the person know how they are doing and whether they did a good job. In the end, as the leader, you should take the blame for failure and pass on the credit for success.
Delegation is one of the most important tasks as a leader. When done correctly, it develops your succession, increases your personal productivity, and motivates your people. Many leaders develop excuses not to delegate that include: they can do things faster themselves; they like doing things themselves; their people are not ready. These excuses and others all have short-term benefits but long-term adverse consequences. However, the investment in delegation is usually worth the positive long-term benefits.
Actions
1. Start keeping a time log. Record everything you are doing every 15 minutes. Be completely honest with yourself. You will be surprised at how much time you are spending doing simple tasks.
At the end of each day look down your log and make a note of all the tasks that you could have got someone else to do.
2. If they are regular tasks, create a system or instruction sheet. This allows you to delegate the same task to different people at different times without too much effort. You may have to put in a little effort with this at first but it will save you heaps of time in the long run and means that you always have a contingency if your regular assistant is unable to complete the task, or indeed, leaves the company.
3. Delegate!
Dress For Success In
Many people when they start to make some money online make the mistake of spending any profits they make. Now obviously we all have living expenses which should of course be taken care of, but any surplus profits left over from your online ventures should be reinvested back into your business to achieve long term success.
I always think your primary aim as an online business should be to build a large database of subscribers, who you can contact over and over again for as long as they're subscribed to your ezine or newsletter. If you can build up a good relationship with your subscribers, over time they will become very receptive to your offers, and actually look forward to receiving your emails, meaning increased long-term profits for you.
This should be your main focus. Getting traffic to your site is something you should aim to do, but a large percentage of those people who leave your site without purchasing anything may never return to your site. However, if you encourage them to sign up to your newsletter by displaying a prominent sign-up form, or maybe creating a pop-up form, you can send them follow-up messages over time and increase your chances of making a sale.
Therefore you should reinvest any profits you make, and your time, which is also a valuable commodity, back into your business with the aim of increasing your database of subscribers.
What are the best ways of doing this?
Well I've always had great success with writing articles and submitting them not only to all the major article directories, but also directly to ezines relating to the subject of my site. This doesn't cost anything and is something I do regularly to generate a lot of traffic to my sites, which usually take the form of an opt-in page where subscribers can sign up to my newsletter, or the home page of my site which prominently displays the opt-in form.
In addition to this, you can also guarantee inclusion in an ezine, if they accept advertising, by paying the ezine owner to run your advert. This can take the form of sponsor ads, top/middle/bottom ads (top ads usually get seen the most so they obviously cost more than middle or bottom ads), and solo ads, which I've always found to be the most effective.
You could also invest in pay-per-click campaigns. This is also another effective form of advertising as you can use highly targeted keywords which ensures that any visitors are pre-qualified and will already be interested in your site when they click on the link to your site.
There are many other forms of paid advertising such as buying text links or banner space on other sites, as well as many types of offline advertising methods you could use. However, in my opinion getting your articles and paid adverts seen in related ezines, and using pay-per-click advertising are the most successful forms of advertising.
Whatever types of advertising you decide to persue, just keep reinvesting your profits (and your time) into your business and focus on growing your online business. You will reap the rewards in the long run.
Both Yvonne Bleakley & James Woolley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Yvonne Bleakley has sinced written about articles on various topics from Marketing and Communications, Management and Small Business. Yvonne Bleakley is the manager's mentor and creator of The Silent Motivator System, the proven step-by-step programme to maximise staff and gain true respect and commitment. Download your free e-book "How to Maximise your Staff and Gain. Yvonne Bleakley's top article generates over 6600 views. to your Favourites.
James Woolley has sinced written about articles on various topics from The Internet, Affiliate Programs and Acne Treatment. James Woolley is a successful marketer who has several money-making sites in various niches. His latest site is a free , which also in. James Woolley's top article generates over 6600 views. to your Favourites.
Art Of Closing The Sale This is why it is often effective to set multiple deadlines for large projects. Projects wo deadlines never seem to be accomplished, no matter how good the intentions are