In their latest move to boost their rapid growth in market share within the UK vitamins, minerals and supplements market, Simply Supplements are proud to launch even more revolutionary supplements to their comprehensive range, and this time their focus has been on natural sources of essential fatty acids (EFAs).



The launch of these uniquely combined supplements coincides with ?a recent increase in people experiencing everyday complaints ranging from tiredness and headaches to dry skin and depression, which is thought may be a result of Government health advice on reducing fat consumption being taken a step too far? explained Judith Shaw, Head of Nutrition at Simply Supplements.

Judith went on to highlight the importance of essential fatty acids within the diet, something which is often overlooked: ?Whilst saturated fats have been linked to health risks such as high cholesterol and heart disease, there are a number of other kinds of fat, also known as ?good fats?, that are believed to play a key role in maintaining general health. It is extremely important that these are not cut from the diet completely. The fats that we should be most interested in are essential fatty acids, as these are the most beneficial to our bodies and our health. However, like many vitamins and minerals, the body does not produce essential fatty acids and therefore they must be present within our diet through the food we eat or supplements, in order to benefit from them. Omega 3 and omega 6 are two of the most renowned groups of fatty acids which are commonly found in oily fish, and our new products have been specifically designed to provide healthy amounts of these ?good fats? within the diet.?

In light of the new product launches, Judith also emphasised: ?At Simply Supplements we are dedicated to providing our valued customers with a highly desirable and comprehensive range of technically advanced nutritional supplements. The expertise of our specialist team of nutritionists, who ensure quality and consistency at each stage of our new product development process, has lead to our unrivalled stance at the forefront of the UK vitamins, minerals and supplements industry. Our latest phase of product launches not only strengthens our existing range but ultimately helps to address the current issue of a noticeable lack of essential fatty acids within the diets of thousands of people.

With regards to Simply Supplements new and exclusive ?EFA Plus? supplement, Judith said: ?This unique formulation exclusively combines Evening Primrose Oil with Cod Liver Oil to provide a high strength combination of essential fatty acids (EFAs) that can be found in both plant and fish oils. EFA Plus incorporates impressive amounts of these two powerful and hugely popular oils into one daily capsule, offering a convenient way of achieving the benefits of essential fatty acids without eating large amounts of oil-rich foods such as fish. In a similar way, our high quality Salmon Oil offers a concentrated natural source of omega 3 fatty acids, with salmon being one of the most highly concentrated sources of omega 3 macro-nutrients. We have also combined two of our most popular supplements, Cod Liver Oil and Multivitamins, into one easy and convenient daily capsule, offering a comprehensive supplement which is packed full of essential nutrients that are often missed out in modern diets.?

In conclusion, Judith highlighted: ?Nutrition is the key to good health and although supplements should be taken as part of a healthy lifestyle and not as a substitute, it is our aim to offer natural and convenient ways of helping to ensure that the body gets all the vital nutrients it needs.?