After you read this short article you will have learned what resale rights are and how you can use them to make money. Resale rights are simply permission from the owner of a book, software, video, audio or any other product that allows you to distribute it for your own profit. They are generally purchased from the owner with certain limitations. You can resell the product and keep 100% of the profits. However, you can not resell the rights or modify the product in any way. Sometimes you get the rights to a product without having to purchase the product. Some owners give the rights away for free to create a viral market. Which basically means they want to get their name out to the online community and create traffic to their web site. They do this by giving away the rights and then including links in the product back to their web site. When you in turn sell or give away their product you are helping to promote them. You can also get rights to many products packaged together for one price. This is a great way of obtaining the rights to many different products and increasing your chances of making sales. Resale rights are a great way to make money from your web site whether you have your own product or not. They are particularly good if you don't have your own product, because you don't have to take the time or the effort to create a product. They are the fastest way to get started in your own online business. Products with resale rights often come with tools that you can use to make sales including a free website and free sales letters that can be used to convince people to make a purchase. There are actually three types of resale rights you can purchase to make an immediate income. Master resale rights products are slightly different from normal resale rights. Master rights go one step further and provide you with two different ways to make money with one product. You see, when you purchase the master rights to a product, you are purchasing not only the rights to sell the product, but also the rights to sell the product and the resale rights. Master resale rights are typically more expensive the plain resale rights. However, you can resell the product alone for one price and then increase the price and sell the product and the resale rights. It gives your buyer two options instead of one. Many people will jump at the opportunity to earn an online income two ways with the same product purchase instead of only one. Another advantage to purchasing master rights; they often include a web page you can alter to your own liking and be reselling your master rights product very quickly. So the person you sell the rights to can then turn around and resell the rights to the product to someone else and on and on. You now have an understanding of the advantages of purchasing resale rights to a product and also the master resale rights. The third type of resale rights and by far the one that offers you the most opportunities to profit from your online business are private resale rights. Private label rights are probably the most flexible because they normally allow you to customize, edit and put your name on the product. Many online marketers are realizing the power of offering products with private label rights or PLR. Private label rights offer the creator fame, fortune and a never ending flood of traffic from hungry would be wealth seekers who can purchase a product, download it and immediately call it their own. However, let me give you a word of caution. Be sure to read the licensing agreement for the private label rights you are interested in before you make the purchase. The seller of the product can limit the way the product is distributed, your actual ownership and place lots of other conditions on the sale of their product. Don't assume anything. Make sure you have read the licensing agreement thoroughly, and if you have any questions or any thing is unclear, ask the seller before you spend your hard earned money. Many people who purchase PLR assume that certain things are included with the rights, only to find out later they're not and then it's too late.