In the world of marketing, we know that giving away bonuses with your products can act as a major incentive for people to buy it. Many people will load on the bonuses, making some people purchase that product for the bonuses attached to it.

When you create an eBook, you are not only creating another product, but another bonus you can include with your other products. This is something you should always ask yourself - how can you build up your packages and add value? An eBook is definitely a step in the right direction. It is not only going to be a valuable resource but will also increase the value of your packages.

I establish value for any products or services that I create as the price point is based on how much I could sell that as a stand-alone product.

Let me give a quick reasoning for that because there's so many times I go on a website and I'll see somebody offering a product, and they've got all these bonuses, then they just slap a value on there like $297 for this particular bonus.

When looking at the bonus I start thinking, "I wouldn't pay that much for just that bonus." That is the question you should sit back and ask yourself - How much would I pay for that particular bonus by itself? Whatever figure you come up with is the value you should use when selling you package because just by slapping on a random figure isn't going to establish value.

You want to make sure that the price point that you put for that particular bonus correlates with what the market would pay. It's very important because otherwise people coming to your website or people buying that package are going to discount the actual value of that bonus, and it loses value tremendously in the eyes of the person purchasing.

Creating an eBook gives you the opportunity to include a valuable bonus with your other products and services.

You can take this bonus one step further by actually including the resell rights to your eBook as a bonus.

Another example, related to me, just because I know my business so well. I talk on the topic of creativity. I would be interested in possibly purchasing the resell rights, or the reprint rights, of someone else who has products on creativity.

Take a moment to think about that. Why would I want to know what I would be interested in purchasing? It will actually save me a lot of time. If someone has made great content on the topic that I talk about, why would I want to reinvent the wheel? We could make it a win-win situation for both of us by partnering up and building a relationship.

He or she was able to leverage their material, I'm able to get material so that I don't have to reinvent the wheel, and the same principle applies to you and your business.

Other businesses and services are going to be interested in the content of your eBook for their particular customer base or email list.

You have now provided yourself with a platform to be able to sell or offer the reprint or resell rights of your eBook as a bonus. Those people who are now interested in your eBook can provide or sell it to their customers and feel as if they are providing valuable information.

By doing this your value of your bonus has just continued to increase.

By following these steps you can greatly increase the value of a bonus to your own product or even an affiliate promotion.

Ideas will come to you when you explore the possibilities of creativity!