Overture or now known as Yahoo because of Yahoo's



takeover, was the original inventor of the use of

the P4P or Pay for Performance. Overture saw that

the internet was fast becoming the easiest and

most convenient way to shop, and advertising was

going to hit at an all time high because of the

many businesses in the arena.

To get a person to go to a site than others, it

needs to be very visible. Providing ads that

could direct potential consumers and costumers to

their site would allow them to have an increase

in traffic as well as sales. Yahoo provides a

service that can put a site or company's ad in

their sites that can be shown when certain

keywords are inputted.

Yahoo offers a chance for any company to increase

their traffic by using their services. With more

people being aware of your site, there would be

more traffic and visitors to your site given the

chance to view your pages as well as your

products. With even a small percentage of

successful sales, with a high traffic volume this

could still be a substantial figure for your

company.

Getting a consistent substantial flow of website

visitors is every company's goal. Many methods

are devised and utilized to ensure that there

would be more people to boost the sales and to be

aware of the existence of such a product or

service. Website visitors are potentially the

life blood of your internet based business.

Yahoo/Overture utilizes the same principle as

Google's Adwords. In fact, they are very similar

to each other that they use keyword and keyword

phrase searches and to determine which ads to

show per search. When a person types in a keyword

or keyword phrase to search for anything, the

search engines gives out the results in a page.

Then at the right side of the page, you will see

selected ads that have paid for their ads to be

viewed with certain keywords and keyword phrases

searched.

For example, Lets say you run a car parts retail/

wholesale site. You choose keywords that can

prompt or trigger your ads to be shown in the

page when a keyword is searched. When a search

engine user types in Honda Accord, your ad may

come up if you have designated that as one of

your keywords. You don't need to fully optimize

your site with Search Engine Optimization methods

and techniques.

While some labor so hard to make their site one

of the high ranking sites per keyword search, you

get the chance to be on the top of the list or at

least in the first page of a search result

increasing your chance to be clicked on. With

that, you drive traffic and website visitors to

your site a lot faster.

You will have to pony up some cash when using

this service though. There are different ways

Yahoo/Overture will charge you. It may be in the

number of Keywords or Keyword phrases your ad

uses or in the many times your ad is clicked on.

Others offer many other services like having your

ad show up not only in the search engine pages

but also with some third party sites.

Third party sites support ads that have the same

theme or niche as them. With more areas your ad

is shown, you increase the chances of people

knowing about your site or product. With more

website visitors you increase the sales of your

site which makes your investment with your ads a

wise one.

With so many competitions in the internet based

businesses, it is necessary to take a huge leap

forward from the pack by advertising. Yahoo/

Overture will be a great place to start. Many

have utilized their services and have reaped the

rewards of this decision. It's a marketing

strategy that will increase your website visitors

as well as increase your sales resulting to

profit.

It takes money to make money, while there are

some methods that are basically low cost or free,

using a marketing service such as what Yahoo/

Overture offers will provide results faster and

on a larger scale. Many businesses have learned

this the hard way, don't be counted with them.