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Engine Keyword Optimization Search

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Keywords are the words entered into search engines by people looking for something, or searching. Keyword phrases are multiple keywords used by people looking for something more narrowed or particular. For example, someone who wants general information may search on "Weather" while someone looking for something in particular may use a keyword phrase such as "Tampa Bay Weather" to narrow their search. Therefore, it is important that your web site have good search engine rankings for the particular keywords and keyword phrases that pertain to the products or services you offer.

Avoid Common Keyword Mistakes

Picking the keywords that best represent what business you are in or what service you offer seems pretty easy. For example, you're a realtor, so you should make sure web searchers find you if they select "real estate" and "realtor" because that's how you define yourself. Unfortunately it's not that simple. You need to define yourself as your customers see you, or search for you.

Let's take the realtor example a little further. If you search on Yahoo, there are about 619 Million listings for "real estate" right now. The largest listing, Realtor.com has a Google PageRank of 7, so getting your real estate site to organically rank in the top 10 would be nearly impossible. Unfortunately, this is where most web site owners and marketers fall victim and end up on page 200 of Yahoo and Google for "real estate" and never see any free search engine traffic.

Optimize Using Buying Keywords

In order to select the best keywords and ensure you are attracting buyers and not just browsers, you need to avoid single keywords and use 2 to 4 word keywords phrases. The reason for this is a potential buyer knows more about what they want than a browser. For example someone browsing for sunglasses made by Oakley, may just search on "Oakley" to learn more. Someone who is ready to buy will search for "Oakley Juliet Polarized Sunglasses" or "Oakley Juliet Free Shipping" to get exactly what they want.

Using the realtor example again, let's say you specialize in downtown, or urban lofts, in Chicago. You can now use buying keyword phrases such as ?Downtown Chicago Lofts for Sale? or ?Downtown Chicago Realtor? which are the keyword phrases targeted home buyers are using to search for what you do.

Put Keyword Phrases on your Website

Once you know which keyword phrases are profitable for you, make sure and put them in the of your web site and throughout your site (use a keyword density of 3%-5%) so the search engines will pick up on them and rank you by them. This will help your buying customers find you!

Keyword Optimization Summary

To get the most out of keywords and keyword phrases, follow these simple steps:

- Avoid Ultra Competitive Keywords

- Use 2 to 4 word keyword phrases

- Target Buyers, not just browsers

- Use the keywords your customers would use to find you

- Put your keywords in your web site title and on web pages

- Keyword Optimization Help

Keyword Optimization Help

There are more in-depth ways to find buying keywords that range from looking at what keywords your competitors are using, to looking inside Google and Yahoo to see which keyword phrases are being purchased the most. If you are struggling to find the right keywords for your website, look at hiring a keyword optimization company like Preferred Position to find them for you. Prices are usually affordable and will ensure you find and use the keywords your customers would use to find your website.

Engine Keyword Optimization Search

Keyword optimization is important if you want your web site to achieve maximum success. Search engines crawl your web pages on a regular basis to determine whether or not your web site provides content that matches commonly used search terms. If you have keywords or keyword phrases that are in line with commonly used search terms, there is a good chance that your web site will appear higher up in search engine rankings than sites that have not utilized keyword optimization.

Rules of Keyword Optimization

Keyword optimization is a complex topic, but it can be boiled down to ten simple rules. If you follow these keyword rules faithfully on your web site, you are almost guaranteed a higher place in search engine rankings.

1. You should choose at least one targeted keyword phrase for every page on your web site.

2. Keyword optimization becomes less effective when you water it down. While you can target multiple keyword phrases, you should only target two or three at the most for each page.

3. You should choose keywords or keyword phrases that match the overall theme of your web site. For example, you wouldn't want to choose the phrase "medical school" if your web site focuses on celebrity fashion.

4. People who research keyword popularity ahead of time have more success with keyword optimization. A good example of a free tool that will help you with this is Google's Keyword Tool, https://adwords.google.com/select/KeywordToolExternal

5. Your chosen keyword should be spelled correctly. There are a lot of other people who will tell you otherwise, saying that misspelling words is a good way to get stray traffic on your web site. The truth is that misspelling a keyword on purpose is nothing more than poor keyword optimization strategy. Your web site is better than that and so are you.

6. The keyword or keyword phrase that you choose should be popular, but not too popular. Your goal should be to pick something Internet users will be searching for, while avoiding terms that have been done to death by larger and more established web sites.

7. The crux of keyword optimization is choosing where to insert chosen keywords and keyword phrases on a web site page. The best thing you can do is pepper the content with keywords, i.e. the targeted phrase should be used throughout the content versus concentrated areas.

8. Always, always, always use your targeted keyword or keyword phrase in the title of your article.

9. Keywords should be used in Meta titles and Meta descriptions--this is one of the most important rules of keyword optimization.

* Keyword optimization works best in moderation. If you use too many keywords your writing will look like spam to search engines.

A Final Thought on Keyword Optimization

Keyword optimization might seem like a lot of effort, but it is worth your time to learn how it works. When you use keywords and keyword phrases correctly on your web site, search engines will notice and reward your efforts by sending traffic your way.

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About Author

Both Preferred Position & Cliff Posey Jr are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Preferred Position has sinced written about articles on various topics from Site Promotion, Adsense. Jeff Cairnes is the Senior SEO Consultant for . Prior to forming

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