The strategy is called using guarantees. Now before you have the typical insurance agent knee jerk response and say that you can not use guarantees I would say just hear me out because you could be missing out on one of the easiest and most effective ways to differentiate your insurance marketing.



First, let me address the skeptics. I understand your skepticism because I know that you can not guarantee your coverages and policies etc. other than what the company you are representing allows, but that is not the guarantees that I am referring to.

I am referring to separating yourself from the crowd by making a guarantee to provide something of value that your customers really want in addition to whatever product you are providing. Because the reality is it, you are hand cuffed by the benefits provided by the carrier you are selling so if you choose to compare coverages oft times you are literally competing against the very same limits and could even be the very same company. So what do you do? Here are a few things you could do.

You could offer guarantees that your competition does not offer. For example, you could guarantee the phone will be answered in 3 rings or less or else they get a gift (gift within the rules and regulations according to the state where you are selling) You could guarantee a hot cup of coffee is always waiting for your client when they visit your office. You could guarantee to always answer the phone with a smiling welcome voice. You could guarantee a same day returned phone call on a pressing question or issue. You may not have the answer, but you can give a status update. Insurance agents could also guarantee an offer to review coverages. Even stating the obvious can provide value to your clients such as a guarantee of having licensed professional office representatives.

And the agent that stakes out their guarantee first can and should use their guarantee as a positioning statement that separates themselves in their local market from their piers. For example, an agent could combine guarantees such as the ones stated above and then lay claim to being the areas first and only agent to provide these guarantees. Of course there will be copycats, but your marketing then has the ammunition to state how your services are so good the competition is trying to copy you!

Auto insurance agents, Life insurance agents and of health insurance agent can and should all be using this proven strategy to help get insurance leads and make insurance sales. I guarantee if you try hard enough you could think of even more guarantees!

I hope you find this insurance marketing tip is helpful and it sparks ideas to help you guarantee a growing insurance agency.