If you sell your art or crafts at shows, fairs, and festivals, you can increase your profits by focusing on selling at juried shows. Although juried shows are harder to be accepted into, and the booth fees and other expenses tend to be higher, they are often much more profitable for artists than the shows that are less expensive and easier to get into.
Some juried shows have strict requirements about how your booth is set up and what you can sell - which, although this can feel limiting, can also help "keep the riff-raff out" and maintain a high quality show.
The appeal of being in juried shows is that they are generally run well, with a good mix of higher caliber vendors, and they tend to attract a larger crowd - often bigger-spending shoppers who like to purchase quality handcrafted items. (Our favorite kind of customers!)
Although a juried show's restrictions and higher fees may be more challenging for the vendors, many artists and crafters find that the more profitable returns make it worth jumping through all the hoops to get accepted and participate.
What Makes a Show "Juried"?
A juried show is one where your acceptance is based on the approval of a "jury" that screens the applications and slides, looking for quality vendors and products.
Some juries consist only of the show promoter and a staff member or two. Others consist of an elaborately selected group of art educators, artists, art patrons, or gallery owners.
The jury usually accepts only a limited number of artists from each medium to the show, so your art or crafts (and application package) are competing against those of other artists in your medium.
That's why careful attention to your application and professional-quality slides are vital if you want to get into juried shows - particularly if you're in a relatively crowded medium like jewelry.
Applying for Juried Shows
To apply for a juried show, request an application package from the show promoter. Read everything very carefully before filling anything out, and follow the application requirements to the letter.
Along with your application package, send in your jury fee and application fee (sometimes they're combined as one fee, and sometimes they're separate).
If you wind up not being accepted into a juried show, you rarely receive a refund for your jury fee; it's paid to the jury members to compensate them for their time and expertise. You may or may not be refunded for your accompanying show application fee, depending on the show's refund policy. It's important to be aware of the particular show's refund policies before applying, to be sure you know what to expect if you're not accepted.
If you aren't accepted into a juried show the first time you apply, don't lose heart or give up. Just keep working toward making your crafts more unique and well-made, your displays more professional, and your slides truly outstanding.
Apply again the next time the show puts out a call for artists. As your work evolves and the board of jurors changes, you'll have plenty of opportunities to be accepted to future editions of the show.
If you want any of your application materials (such as your slides) returned to you after the jurying process, include a self-addressed, stamped envelope attached to a politely written request to have them sent back to you.
Art & Crafts Supplies
Define your goals and get organized - What are your goals as an artist? Do you hope and dream to one day have your artwork displayed in a museum or do you just want to sell enough of your art to make a good living? Defining your goals is an important first step toward your success as an artist. Realize your long-term goal and then set reasonable and attainable short-term goals.
Build your confidence - You need to believe in yourself and your artwork. If not, your marketing efforts will be less effective as the fear of rejection will hold you back. You have to learn to take risks. No one is going to come knocking at your studio door. Get out there and meet new people, network with other artists, open a booth at an art show, etc.
Get in a business mentality - If you want to be successful with your art business, then you will have to learn how to juggle more than one task. This means learning how to become successful as a businessperson. The artists that are most successful have learned how to enjoy both creating and marketing their art.
Art fairs - Art fairs open up great doors of opportunity for artists. They enable artists to market directly to the public without the need of an agent. The public loves art fairs. They usually come to these art fairs with the intention to purchase something, which creates more opportunity for an artist to make a sale and get recognized. You can find a wealth of information about art fairs online. One such place is Sunshine Artist,which is a great magazine that provides detailed information about art fairs and festivals. Check it out!
Follow up - You must get into the habit of following up with anyone who has shown interest or has appreciated your art. That person who saw your painting in the doctors office, or the person who took your business card at your last art show are leads who can possibly turn into paying customers. They may also be able to help you in other ways you never thought possible. It's important therefore to keep in touch with everyone. Create a mailing list and ask your contacts if they would like to be added. You can send out mailers whenever you create a new piece, or to notify your contacts of upcoming exhibits or art fairs you will be attending.
Customer service - You must go above and beyond your customer's expectations if you want to set yourself apart from the competition. Make sure you treat your customers and leads with the utmost professionalism. Answer all inquiries promptly. Send out thank you notes and instructions for preserving and caring for the art with all of your orders. Customer service is important to all businesses, and your art business should be no exception.
Artist agents - You are your own best agent. No one knows your art better then you, and no one can express yourself and your art better than you can. An agent generally deals with more than one artist at a time so their focus is not on you and your art alone. Agents usually charge a lot of money as well. By the time it's all said and done, the artist doesn't make very much on the sale. It's better to learn the ropes yourself and learn how to reach your buyers directly.
Get your own unique website - The Internet has become a huge platform for selling goods and services. More and more people are going online then ever before and artists are taking advantage of this amazing opportunity. If you want to expand your business and reach more people on a worldwide scale, you should definitely consider getting your own website. You can market and sell your artwork directly online with your own website. Your website is also a great way to organize and showcase your art to interested galleries and the people you meet in public.
Both Rena Klingenberg & Ralph Serpe are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Rena Klingenberg has sinced written about articles on various topics from Marketing Tips, Jewelry and Marketing. Learn how to find good shows, plus hundreds of other success secrets for selling your jewelry, art, and crafts at shows, in Rena Klingenberg's ebook
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