It is very important for any designer product to intrigue customers. It should fulfill fantasies and not just a basic need. Today, consumers are more interested in projecting a particular image that will make them feel young and sophisticated - and this is what the fashion marketers take advantage of. Fashion marketers create a fantasy for selling those products to customers, through visual marketing campaigns, savvy advertising ideas or just by picking clothing from the designers, which they feel will be very popular among customers.
Another major responsibility of fashion marketers and merchandisers is to move trendy clothing into stores when those items are in fashion. Not performing this task can result in a loss for the designer. A good fashion marketer and merchandiser can also create trends by promoting a certain look when the time is right. To do this, they need to have a proper understanding of the social trends and psychology of the consumers.
Job Opportunities
Fashion merchandising and marketing is composed of various jobs. Fashion marketers are responsible for increasing the customer's interest in fashion trends, and a fashion merchandiser works to present the apparel in stores. People who are in this profession can also work in retail and wholesale outlets as well. Some can work as merchandise managers, buyers or purchasing agents, manufacturing or wholesaling for retail sale or purchasing the accessories and apparel from the designers. Still others choose to work as fashion coordinators, who are into the creation of a special look in retail stores, designing a fashion or house magazine; or visual merchandisers, who design store displays to attract customers. After getting a degree in fashion marketing and merchandising you can also become the manager of a retail store or start your own boutique where you can serve a certain clientele and promote your style. You can even become a fashion forecaster or fashion consultant.
For a career in fashion merchandising you need to have a certificate from any good postsecondary design school that offers degrees in business administration. Fashion merchandisers need to have talent, style and marketing skills for success. As a fashion merchandiser, you can begin as a management trainee at small sores and move up from assistant buyer to head buyer or assistant store manager to store manager. You can move on to bigger and more prestigious firms with experience where you can eventually even become a manager.
Fashion Marketing And Merchandising
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold for—all the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
Fashion marketers are creative. At the core, the profession is about connecting with the image—the lifestyle—the consumer wants. For example, in the fashion industry, comfort, style, material, color, symmetry, and usability are just the beginning of a list of elements designers must consider when developing a line of clothing. Fashion marketers take the task a step further by determining the best way to promote the characteristics of the clothing to the consumer and to which group of consumers to promote it to. What a 65 year-old female is looking for from a piece of formal eveningwear is completely different from what a 21 year-old male wants from casual everyday wear. Consequently, fashion marketers must stay abreast with the latest fashions as well as know what styles will be successful for a variety of occasions, age groups and demographics.
Fashion marketers play an essential role within the fashion industry because they are the link between designers and the public. The success of a line of clothing does not rest solely on its design. Often, successful marketing is just as crucial, if not more so, to the line as the actual clothing itself. This is because marketing is the tool through which the designer identifies with the public, and the public identifies with the designer. Without this exchange, it would be difficult to establish the consumer base required to have a successful line of clothing.
Ultimately, fashion marketing is a fun profession—changing and reinventing itself just as often as the clothes it promotes. It integrates the artistic nature of fashion with the creative aspects of business—making for a highly rewarding career to the ambitious and innovative.
Both Tony Jacowski & Amie Pronowski are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tony Jacowski has sinced written about articles on various topics from University, Six Sigma and Information Technology. Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online and certification classes for lean six sigm. Tony Jacowski's top article generates over 90500 views. to your Favourites.
Amie Pronowski has sinced written about articles on various topics from Careers and Job Hunting. Amie Pronowski writes for Fashion-School-finder.com ( ).. Amie Pronowski's top article generates over 1900 views. to your Favourites.
