Your relationship with your primary lender (the bank that holds your business accounts) is one of the critical steps in that sequence. And while we can't tell you everything today, the most important thing to remember is that this is a relationship.
Banks make money by lending to individuals and businesses. It is a myth they do not need your business! Banks understand their fundamental role in handling your business--by making loans and credit available to individuals and business owners, they are strengthening the local economy, as well as branding themselves as a local or regional bank that “cares.” By providing banking services in an efficient, timely and professional manner, they remove one less “worry” from your ever-revolving list of business concerns.
The following questions will help you determine how well you know your banker…and more importantly, vice versa.
- Do you know your banker by their first name? What about the teller in the business line?
- Does your banker know you by first name, or the name of your business by memory?
- Does your bank know what your business does or provides as a service or product?
If any of your answers is “no”, then you have some relationship work to do.
There are thousands of banks out there—each of which should have a vested interest (to some degree) in knowing you, your business, and the way you manage your accounts and affairs. Test the waters within your own bank by simply talking to the teller or business manager the next time you make a deposit or withdrawal. If you've never sat down with a representative to truly discuss your goals, needs and concerns, schedule an appointment.
And if you've ever made a serious call to your bank that went unreturned, or asked a question that went unanswered in a timely manner—then you owe it to yourself to consider switching banks entirely.
The point is, the better you know your bank, and the better they know you and your business, the greater the chance your relationship will bear fruit as your business grows, and your need for additional services like credit or small business loans arise.
As you might have guessed, how well you know one another is only the tip of the iceberg when considering which bank should hold your financial assets. How banks determine and use ratings, how assets and collateral mean different things to different banks, and how your history of revenue management comes into play are all legitimate concerns in this relationship—and it's why our coursework and consulting services exist.
But without an initial comfort level with your bank, these deeper issues may never be addressed at all.
First National Bank Bank
We are well aware, that banks rely on the fact that not all their depositors will wish to withdraw their cash at the same time, because if they did, the banks would not have the cash available to meet all the demand. Some people might wonder why the banks would not have enough money to pay every depositor out.
When a client places cash into his or hers account, the bank will invest it for themselves. They will credit your account with the sum you deposited with them, but the actual cash will have gone to earn more interest than you will get. The chances are you will leave the cash in the bank without taking it out, or taking out only a part of it. But if you did want to take it out, there is cash from other depositors which can be used to deal with it. Providing there is no situation where everybody wants their money out at once, the banks have nothing to worry about on that score. They make money with your money, and they pay you a bit as well, so you are happy.
This all works very well unless there is a time when people fail to meet their obligations, and do not keep up the payments on their loans. Banks expect the odd case here and there, when someone cannot pay because of a bad investment or sudden personal difficulties. When there is a situation due to certain economic problems which can cause trouble to thousands of people to meet regular promised repayments, the matter is serious because cash must keep coming for the banks to keep the show on the road. Without that expected cash, the machine can stop. Liquidity is the vital.
To understand it better, imagine that you need money and you get cash advances from a credit card which we will call A. When you reach the credit limit you will have to make a minimum payment which you have not available, so you decide to get cash from another credit card B, and when that is due to be repaid, you use credit card C and so on. There comes a time of course, when you run out of credit cards and you have to make repayments from somewhere. Unless you sell the car or an item of some value or obtain a loan from some good fairy, you are going to go under.
The banks have an easier task, inasmuch that they can turn to the central bank to borrow money to get them over their liquidity problem. Nobody wants to allow a run on a bank, since it can trigger off other stampedes. It is a bad idea to cause people to lose faith in the banking system as a whole. In other words, it is not prudent to allow banks to go to the wall, and help will invariably be found, unless there is absolutely no other way.
We are now reaching the point when shortage of money available to the banks spells out shortage of money available for them to lend out.
As a consequence for instance, the housing market gets slowed down. When the house prices suffer, it is largely because the borrowers cannot get the money to make a purchase and not because they do not wish to buy. And even if the prices go down further, they will still not buy, simply because they will still find it hard to get a mortgage in the present climate.
As usual, at the end of the day, people who have cash money will be able to snap up some real bargains and wait until conditions change and make their profit. The bargains will be available in America as well as here and in other parts of the world.
While banks make money from your money, they earn a little for you as well. They also provide a number of services without which, life would be hard. However, you must not belittle your role in all this, meaning that although you need them, they certainly need you!
Things were going right for a large number of people for quite a time when money was cheap and easy to find. Until such times reappear, it is the turn for the smaller number of people with ready cash at their disposal to step in soon.
These lucky people, will find terrific deals waiting in the offices of friendly and good realtors in USA, in the UK, on the Continent, as well as in other parts of the world. Based on realistic prices, a lot of the properties will be sold in the main to cash buyers able to get their foreign currency from the foreign currency exchange companies at very good rates, especially if they phone around for the best deal. Yes, cash is King.
Both John Eubanks & Paul Dubsky are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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