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Fish In A Barrel

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The members of one of our business round tables were discussing how to increase sales, when one of them commented on the need for training. Without thinking, I quickly reminded him that during the construction boom, few members attended the numerous sales courses offered by FBMA.



That's the way it is; when shooting fish in a barrel, you don't need to learn how to aim.

How many salespeople are sitting around waiting for someone to call? How many are still hawking the same old products with the same old lines? How many are looking to the same, rather than developing new customers? How many believe they don't need sales training?

Whenever I am asked, "When do sales professionals no longer need sales training?"

I reply, "When they quit breathing!"

Because no matter how good you were at selling and marketing yesterday or how good your are today, there will always be competitors and economic changes that come along that you must react to, to stay where you are in your success. Those who are prepared do not react to changing times and conditions, they 'ACT' before the changes adversely affect them.

It is human nature, and sales professionals are no different, to take the easy way out. To become lackadaisical. Selling when times are good we do not have to have as sharp an aim, it is jus like shooting fish in a barrel.

We do not have to be sharp when the customers are calling and all we have to do is fill out the order forms.

But for many industries that time is over, at least for the foreseeable future. Sales professionals need to sharpen their old skills and yes, learn a few new ones to sharpen their aim to stay at the top of their profession. For some, as you see them falling by the wayside, it is already too late. For most it is not.

It is not too late if they make the commitment to rededicate themselves, and rededicate their business to the art of selling and marketing. Start refreshing, learning and re-learning selling and marketing skills and techniques and you will become the sales professional and business that is able to 'ACT'not 'react' to the changes in your market.

I once heard that the great football coach Paul 'Bear' Bryant when asked how he turned a losing football team into a winner replied, "I thought to myself, someone has got to do something about our poor performance. Then I remembered - I was someone."

If you are 'the someone' in your organization, the someone who needs to and can do something about it, it is time to:

Become more aggressive in marketing and selling

a. Create and use a sales marketing plan

b. Determine who your best prospects are

c. Learn and use selling skills and techniques that attract customers to you

Dare to be different than the competition

The business that gets noticed and is remembered will be the successful seller

Dare to market and sell differently than you did when you could shoot fish in a barrel

It is time to learn (re-learn) the selling and marketing skills and techniques it takes to gain and retain your most profitable customers. We are no longer shooting fish in a barrel.
Fish In A Barrel
There is a little-known "evening secret" to finding swarms of hungry Crappie - and catching them at will. It is one of the most powerful fishing discoveries I have ever witnessed, and it works time and time again with a consistency unmatched by any method I have ever tried. The best part is that you don't need to buy a damn thing. All you need is your eyes (and sometimes your ears) to exploit it for all it's worth.

The "scientific evening secret" nature is hiding from fishermen has two parts to it. They are called "phytoplankton" and "zooplankton". Now, don't let the fancy names scare you - it will all make perfect sense in a second - I promise. Let me start off by telling you exactly what "phytoplankton" and "zooplankton" are, and then I'll tell you how you can "use" them to pull up massive amounts of fish faster than you can image. Put it this way, the only thing better would be to have the Crappie jump right in the boat!

What Is phytoplankton - And Why It Is Crucial To Finding Fishing "Super Spots"?

Phytoplankton is at the absolute bottom of the food chain. Basically they are the "plant form" of plankton. phytoplankton is made up of "diatoms", golden algae, green algae, and "cyanobacteria". But none of those scientific words mean anything to you - all you need to know is - without phytoplankton, there would be a fish on the planet - anywhere.

The "Zooplankton Animal" - What It Is, What It Does, And Why It's A Fisherman's Best Friend

Zooplankton is the "animal form" of plankton. They feed on the "phytoplankton" and basically follow it around everywhere. They are found at various depths in every body of water. (lakes, ponds, oceans, rivers, you name it) They are like "candy" to bait fish like minnows, shad, smelt, and any other small fish in your area. In fact, they are the main source of food for these smaller fish. There are a bunch more "scientific names" that make up zooplankton, but I won't bore you with those details here. The bottom line is, where there is a lot of zooplankton, there are a lot of fish - swarms of fish! You'll see why and how in a second...

How These Base "Blocks" Of Nature's Food Chain Can Easily Put You In The Best Position To Catch Loads Of Crappie Anytime You Want To

The first 2 "links" in the food chain are the phytoplankton and the zooplankton!

As I mentioned, it all starts with the phytoplankton at the very bottom of the food chain (the little microscopic green algae, and other stuff). They are the only source of food for zooplankton, which feed on them constantly. In fact, wherever the phytoplankton go, the zooplankton follow. (and the "Phytos" are absolutely everywhere!)

It gets really good for any fisherman when you find a massive "plankton cloud" (also known as a "patch") filled with millions upon millions of these tasty organisms.

Next, bring on the bait fish! (like minnows, shad, and anything else in your area) The 3rd step in our food chain are the small fish which happen to be the main source of food for Crappie and other game fish! I'm talking about minnows, shad, smelt, and any other smaller fish in your area.

These little guys don't just casually cruise into one of these huge plankton clouds...they attack relentlessly in a swarm - a literal feeding frenzy! Imagine you and about a dozen of your buddies in a room with $100 bills falling from the ceiling... well, that's exactly what the zooplankton are to these fish - and the small fish go absolutely crazy!

Now, if this food chain were to stop at this stage, you'd probably still be pretty happy. You see, when you know how to find these massive clouds of plankton, the surface of the water will be thick with swarms of bait fish - and you can dip in your bait net to get as many as you want for FREE.

But this all gets much better for you, because there are actually two more levels to this food chain of feeding. They are the Crappies, and YOU!

You can imagine the sound generated by the massive amounts of feeding activity...

It almost sounds like a bunch of kids splashing in the water - and it generates strong vibrations throughout the spot. And these vibrations scream out "dinner time!" to the Crappie. You can probably guess what happens next...

The Crappie "hone in" on these vibrations because they know that there is a helluva lot of food going nuts, all in one spot. They move in and hang out on the outskirts of all of this activity, feeding on the small bait fish one by one...

...and that's where you come in as the fifth and final link in nature's food chain. (of course I encourage you to practice good "catch and release", especially for any trophy fish you catch) But if you were to keep and eat the fish you catch, that would make you the fifth link on the food chain.
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About Author
Both Bob Janet & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Bob Janet has sinced written about articles on various topics from German Shepherd Dogs, Self Confidence and Finances. Bob Janet uses 40 plus years of face-to-face selling and marketing experiences, combined with his unique fun-entertaining presentation audience involved style to help sellers gain and retain their most profitable customers. See all Bob's sales growth prog. Bob Janet's top article generates over 40500 views. to your Favourites.

has sinced written about articles on various topics from . . 's top article . to your Favourites.
Adjustable Tv Wall Bracket
Not only can they create an interior landscape that fits your homes mood, they can make Television watching a much more enjoyable experience and isnt that the point?
 
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