India is attracting foreign investments in various business fields. With multinationals entering India, it is not surprising that the hospitality sector has seen a massive change. Wine Clubs, which were never heard of before, have begun to spring up in many of the national's key cities like Delhi, Mumbai, Chennai, Bangalore and Hyderabad. Many big business houses have started to host wine dinners for their important foreign clients at wine clubs in their respective cities. have begun to organise these wine dinners on behalf of companies.



Many India are wooing companies and business houses to educate their staff on the intricacies of wine. With many Indian representatives going abroad for business discussions, find themselves in dinner situations where they are required to consume wine. Knowing about the intricacies of different types of wine becomes useful when they are required to have dinner with foreign clients over business dinners. Wine Clubs are educating corporate officials all they need to know about wines.

Wives of corporate heads who accompany their husbands on business trips often spend their free time at kitty parties. Wine Clubs are now organising wine afternoons as an alternative to kitty parties. While the husbands are busy discussing business, the wives are taught about the intricacies of

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Indian Wine clubs are coming out with innovative ideas and encouraging organizers to host their events at wine clubs in the form of wine lunches and wine dinners. Most people who attend such events are happy to shell out a little extra to learn all they need to about wines. They not only enjoy the taste of various wines that are presented at the wine clubs but go home better informed and satisfied.

Many wine clubs are well equipped to organise theses type of events where not only good wine is served to their patrons but also food and music to make the event an enjoyable one.

Most wine clubs are organizing events like Bubbly Evening, Wonderful World of Wine, and Joy of Wine. Those attending a Bubbly Evening event would get to taste a whole range of Champagne and many other sparkling wines. An introduction to is given at the Wonderful World of Wine event. There is a question and answer session where customers are free to ask questions about wine. The Joy of Wine dinner features wines from various countries and customers are taught all they need to know about the intricacies of wine and wine tasting and clubs.