Authors write articles not for just one person to read, or one web page to locate it, or one blog or directory to distribute it. In fact no matter what media is chosen, publish means the same thing – to announce, broadcast, circulate, distribute, issue, notify, print, proclaim, propagate, report, spread, tell, etc. So, what's the idea behind the advice, alarm, caution, threats, warning, and in some cases penalties for duplicate or unwanted content?



Culturally, anything that censors or suppresses the communication of ideas ends up promoting or propagating a narrower or very particular point of view by exclusion. Every country, religion, organization, and web site uses censorship and propaganda to filter or censure unwanted information. However, in most cases, the boundaries and limits are clear and alternatives are available.

Sears, Wal-Mart, temple, mosque, church, synagogue, democrat, republican, communist, independent, you name it, you want it, you got it, and most importantly by choice. Nevertheless, to make that choice you must also have access to the information, articles, papers, books, rules, regulations, you know, the propaganda and censorship. So where does that place search engine policy and terms of service (TOS) in the information landscape.

We know that authors want to be published as far and wide and deep as possible but are limited by what web publishers are willing and able to do. Publishing free is not good business if money to run an operation is part of the plan. Therefore, advertisers typically pay publishers for referrals.

Enter the brokers who operate search engines that organize networks of advertisers and publishers. No matter what you search for, where you go, there it is, relevant information, contextual advertising, and a transaction model that supports advertiser, publisher, and search engine broker. At least that's the theory.

Reality significantly differs. How do writers get paid – few dollars here and there from a few hard to find directories for each unique article? The math would suggest that for every $100 earned at $5 per article, an output of 20 articles at the rate of about 3 articles per hour would be a 7-hour day's work. To write a unique keyword relevant article every 20 minutes for 7 hours each day does not appear to be a culturally rewarding, economical feasible or compelling way to earn or supplement an income.

One technical solution to the problem of quantity is article spinning, a search engine optimization technique by which blog or website owners attempt to manipulate their rank on organic search engine results. It works by replacing elements of articles plagiarized from other websites to avoid being penalized for duplication.

At this point indicators of censorship in the form of penalties for page rank and publisher competition for traffic is suppressed by claiming an act of plagiarism. Now if plagiarism is copying someone's ideas, text or other creative work and claiming it as one's own, it doesn't quite fit the real or perceived reason for censorship or penalty.

For example, some authors spin their articles for unique content to be distributed through article directories that in turn feed publishers content where ads are placed and clicks directed to advertisers. In this case, the author, publisher and advertiser work together to capture leads to convert them into readers for the author, clicks for the publisher and customers for the advertiser.

The capture rate is a percentage of visitors who enter a site and the conversion rates are those visitors who take action while at the site. The best-case scenario is the article is read, the ad is clicked, and a sale is made. Now there is no such thing as perfect capture or conversion and the rates in every case vary. Click below to learn the techniques to overcome PPC censorship.