Let's see why this is the case.



Firstly, we need to repeat that when we talk here of 'autoresponders', we are discussing the type of autoresponder that can be used to set up a pre-defined series of messages that goes out to any new subscriber in a pre-defined time frame. We are not talking here of the type of autoresponder that is provided with most hosting accounts, where one message is sent out mechanically in response to some query made to a pre-defined email address.

If one wants to have an autoresponder that has a sequence of pre-defined messages, there are basically three options:

1.Run a free autoresponder script on your own web server

2.Run a paid-for autoresponder script on your own web server

3.Make use of a third party autoresponder service provider.

Option 1 is obviously the most desirable for the uninitiated since it presents the best of both worlds - it is FREE and you have the most control over it.

Option 2 is a close second since, while not free, it gives the illusion of control.

Unfortunately option 2 is actually the worst choice, since at least with a free autoresponder, once you've realized the error of your ways you at least have not wasted any money.

Why am I saying that running your own autoresponder script is a bad idea?

Most webhosting service providers are going to be very reluctant to let you run your own script on their servers. The first problem is that if you don't know how to configure the script properly, you might run into the problem that you are sending out too many emails in a particular time period. This hogs the server resources and may cause performance issues on the server, especially if you are using shared hosting.

Secondly, hosting providers are very aware of the danger of being labeled a source of unwelcome emails. It is extremely easy for an email to be marked as spam and this could lead to your domain being placed on a 'bad IP' list, such as provided by the Spamcop service. If you are on shared hosting, this could mean that the whole server is affected since all domains on a shared server share the same IP address. This means that ALL the domains on that server could be affected (all emails sent from that server being rejected by the recipient's email provider!)

Thirdly, if the script that you are using is not sufficiently protected from a security point of view, it is quite possible for spammers to hijack the program and start sending unwelcome emails using YOUR program and even YOUR email address. How quick can you say 'banned hosting account'? Don't think that this cannot happen to you. There is no end to their inventiveness. They scan the Internet with special tools to pick up vulnerable scripts and as soon as they have found one, they are on it like a pack of vultures, picking it clean for any value that they can get out of it and you and your business will have to suffer the consequences.

Lastly, if you are using your own script 'just to start off with' you will have to realize that there is a big possibility that once your list becomes slightly too big to be handled by a free (or badly written paid-for) script and you then decide to move to a third party specialist service, you will find that due to the strict rules imposed by these third party service providers your subscribers will have to re-subscribe to your list and very few will do so. You might easily lose 70% to 80% of your old list when you move them to the new service.

My advice is to rather make use of a specialist third party service provider such as Aweber or Getresponse from the start, than wasting time and effort on trying to run your own autoresponder program on your own server.