Guide to Technology


eg: UK or Brides UK or Classical Art or Buy Music or Spirituality

Business & Money

Technology

Women

Health

Education

Family

Travel

Cars

Entertainment

Free Submission To Search Engines

View:

In the context of websites and search engines, when experts say that content is king, they mean that building additional pages of text is one of the best things you can do to improve your search engine rankings and number of visitors. Anyone that has attended any of my classes or asked me to work on their internet marketing has heard me include this in my recommendations. In fact, I tell everyone that search engine optimization (SEO) basically comes down to three factors: On-page factors, linking, and content. Most people generally think of the first two when trying to rank better.

So why is content so important?

For starters, search engines don't rank websites, they rank web pages.

Read that sentence again and think about it for a moment. What it means is that the more pages you make on your site, the more chances you have of any of those pages ranking better. To start with, it's simply a law of averages. To illustrate, if you want to win a raffle, you might buy more tickets. The more opportunities you have, the higher probability of coming out on top. Of course, this is over-simplifying a little. After all, you can buy a whole lot of lottery tickets (which I don't recommend) and will still typically lose the lottery.

To increase your chances, each page of content should center around a keyword phrase or two. Use that phrase several times within the text. Use it in the Title tag and in a heading or two. Now repeat that process over and over again. Make a page of content every day if at all possible. If not, make one per week. This is work that will definitely pay off over time.

As a side-benefit, content can also be distributed to other sites and newsletters. Put a nice bio about yourself and a link to your website at the bottom, and you are on your way to gaining traffic and growing links. Another nice side-benefit is that if your content is good, others will link to you. And we all know how important inbound linking is to search engines.

So what exactly is content? What pages of content could you make for your site? We'll discuss this in a future newsletter.

Free Submission To Search Engines

The problem is that they can't find you. They may be looking for exactly what you have to offer them but how do they know you are even there?

Well, part of the puzzle is a small file you put on your website called a "sitemap". Now before we go much further, let's define what a sitemap actually is. First off, there are 2 different kinds of "sitemap". One is an html page on your website that has links to all the other pages in your site. Visitors to your site might use this page to find various areas of information on your website. You might have links in there to your information page, your questions and answers page, your contact page and so on. Many people are familiar with this and may even have used a sitemap on another website before.

There is also another form of this sitemap that you need to have on your page. Simply put it serves the same function as the html sitemap but is directed specifically to the search engines. The file is in the xml format and lists all the pages on your site along with other information relevant to the search engines such as the relative importance of various pages on your site and how often your pages are updated.

So how do you create one of these files? Well there are a number of different tools you can use and they are easily found online. Simply search for "sitemap generator" or "create sitemap". Some programs will run over the web and some are easily downloaded to your computer - this allows you to save and edit your sitemaps easily. In either case, the output of these programs should give you a file that has an .xml extension. You would typically name it sitemap.xml and then simply upload it to the root directory of your website.

After that, it is simply a matter of letting the search engines know that the file is there and they can start looking through it. Each of the search engines handles the sitemap submission a bit differently but they will all find the sitemap if you link to it in your robots.txt file.

In any case, be aware that you should have a sitemap.xml file on your website for the search engines. Now, this will not directly affect your rankings in the search engines but it will enable the search engines to index your entire site - without missing any pages. And, it will encourage them to do it sooner than later. That could affect your rankings.

Related Articles
Author
Most Popular

•	Add Url To Search Engines Free, by Tom Jackson
•	Best Search Engines 2008, by Kristi Ambrose
•	Free Submission To Search Engines, by Corey Creed
•	Free Submit To Search Engines, by Brandon Paige
•	Free Submit Website To Search Engines, by Suzanne E Morrison

About Author

Both Corey Creed & Jonathan Hook are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Corey Creed has sinced written about articles on various topics from Website Traffic, Site Promotion and Home. Corey Creed is a internet marketing consuntant and trainer at Hippo Internet Marketing, an Ashville North Carolina search engine optimization company. Learn more at www.HippoIM.com and www.HippoSentMe.com. Corey Creed's top article generates over 49500 views. to your Favourites.

Jonathan Hook has sinced written about articles on various topics from Blogging, Massage and Make Money Online. Jonathan Hook helps people get their websites indexed faster and more completely with an easy to use, automated xml sitemap generator tool available at

A Wedding Planner Book
Not only will you be able to quickly get your hands on a piece of needed correspondence or a receipt, you will also have a collection of mementos that can be used later for putting together a wedding...