To know what the market is actually looking for, those organizations or groups who are in the business of offering the market some service or product make sure that they do get into the minds and thoughts of the market. One of the common ways of doing it is to actually study the market and how they go about choosing their wares. On the other hand, they can immediately delve into the thoughts and preferences of the consumers by asking them directly through surveys.



A survey was recently done by the Opinion Research Corporation, or the ORC. They did a national opinion survey which was backed up and supported by the Civil Society Institute or the CSI. Together, they were able to gather information regarding some peculiarities and some trends in the auto industry. Of course, they were simply not just asking consumers whether which auto parts store offered the best and the cheapest 740 Volvo parts. It takes a lot more than that.

The results of the survey from ORC would surely be a great help to the auto manufacturers. Well, that is if they do choose to believe what the data from the survey was telling them. With the consumers still set out on believing that fuel prices are very much likely to soar higher than before, it looks like such has created a new kind of thought in the minds of consumers. For example, one aspect in the survey does show that more than three quarters of the American auto consumers do want the American government to actually impose a higher and better fuel efficiency standard for vehicles that are sold in the US market. They certainly do share that they would want the government to actually enforce that manufacturers should create vehicles that have a 40 mile per gallon fuel efficiency rate as the standard.

?These findings should be a real wake up call to any auto executive in Detroit who is hoping against hope that Americans will fall back in love with gas-hog vehicles. What Americans are saying to American carmakers is that they are ready for change. We know the technology exists for higher fuel efficiency that will save money, reduce this nation's dependence on foreign oil and diminish the pollution linked to global warming. What Detroit needs to realize is that low gas prices have not ? and will not ? lead to the demise of the now very strong and continuing demand for more fuel efficient vehicles. If American carmakers make that wrong-headed gamble for a second time, it may just be the last losing bet they can afford to make,? says Pam Solo, the founder and current president of the CSI.