New business owners often like to get their business cards in the hands of other business owners. It's not an unknown fact that established business owners often have lots of resources and connections that could really benefit your business. But, if you're a small business owner just starting out, how can you get these business owners to take you seriously and keep your business card?
1. Stop handing out your business cards to business owners like it's candy. Business cards are such wonderfully creative little marketing products. Most of them, unfortunately, end up in the nearest trash can. The manner in which you hand out your little marketing product will also play a factor in the rate of which your cards are kept or tossed. Nobody wants to be bombarded with a big sales pitch. If you meet a prospect and within two minutes you are promoting your own business or stretching out that business card, your card will more than likely end up in the trash.
2. Start by making the business owner you are talking to feel important. Ask questions about them and take time to really get to know them. Ask them for their business card (they may respond later by asking for yours). Make them feel really important by showing true, genuine interest in their service or product. If they ask you about your business, instead of saying “I'm a stockbroker”, you might first start off by saying instead, “I help people create financial success”. This will leave a far more positive and appealing impression of what you do. Then, once again direct the subject back to them. They will remember the good feeling they received from your genuine interest in them. It automatically places you in a positive spot in their “emotional” and “mental” association.
3. Take the business owner's card and jot down some important facts that you need to remember. We often forget details when we meet so many people. Remembering little details makes quite an impression and shows that you care. You can jot down details on the back of their business card or create your own file to keep an extensive list of details.
4. Write the business owner a nice thank you note. Let them know that you enjoyed meeting them. This is a nice reminder of who you are and another positive reinforcement. A preprinted card with your picture and business name is a good asset. Again, don't make a big sales pitch, just be personable. Personalize your envelope with a big stamp and handwritten lettering. This may seem like a lot of work, but it is far more profitable than throwing hundreds of business cards in the trash. Your business name and card will more than likely stay in that business owner's files or nearby on his desk somewhere. The next time he is seeking that particular product or service, you will have a good chance of getting his business.
If that business owner already uses another company for the type of products or services you offer, your business card can still be very beneficial to you. While it is true that he may already be loyal to another company, he will usually feel very comfortable referring you to others who are seeking your particular product or service.
*For some more great tips and ideas on successful networking and advertising visit your local library and check out ”Endless Referrals” by Bob Burg which demonstrates how true networking should be done and many great concepts of successfully marketing your business.
Getting Business To Come To You
Have you ever felt on the verge of something big in your business, that the next level is just within your reach, and at the same time, wondering if you have what it takes to make it happen, if you can actually handle it? I've curiously observed this within the last couple of weeks in my two MasterMind groups I'm running and with the two private clients I still have.
I wondered, Why is everyone around me so afraid of the next level? Why don't they just reach out for it and make it happen? Well, it dawned on me that my clients are essentially holding up a mirror for ME too, as deep inside I've been feeling the same thing.
You see, things have been going great in this business, and yet, there's this nagging feeling within me that the next BIG level is about to show up. And at the same time, it seems I'm being asked by the Universe to really STEP UP my personal growth. "Healer, heal thyself". I'm seeing how, to teach others about this 'Marketing and Mindset' stuff on a GRAND scale, I must surrender even more to what's possible for me. You'd think this would be easy, but somehow, for both my clients AND for me, it's still a challenge.
Several experiences have come up recently where my "old" way of being showed up as no longer valid, especially not for a business that's about to grow dramatically. And normally, I take a no-excuses approach to clearing out that kind of stuff. But this time, the stuff is more lodged in than normal and I've been battling whether I am "willing" to do what it takes. I'm questioning my courage this time around.
And then a good friend sent me a copy of the movie "The Moses Code" this week, saying knowingly, "This is what you need, Fabienne". And within chapter 5 of the movie, I broke down and sobbed. Not from sadness, but for the humbling potential of what is possible for anyone, for my clients, and for me. The message of the movie for me was simple: We all have a destiny for greatness. And as "The Moses Code" says, it can be a little scary to tackle an idea so big. The calling for our next stage of evolution (and success) is always upon us. There is a journey that you are being asked to take, something very big.
But what's pointed out is that, instead of embracing the journey, we often say to ourselves, "Who am I to do this? I don't have what's required. I'm not enough for that." But the truth is, we must come to the realization that we all are being called to something great, in our businesses, in service to others, in our in-come and abundance, in that it doesn't need to be HARD WORK, and that it's OK that we are all not PRESENTLY the person able to deliver that destiny. The thing is, we grow into it as we say "YES" to the challenge. That's all it takes. Then, everything we need is then given to us.
Whether you use the word "God" in your everyday language or not, here's a quote that really moved me and got me to understand what's going on for many of us:
"God does not call the qualified, it qualifies the Called."
The important thing I realized is that the person who originally said YES to the call, is not the same person who will deliver that destiny. We're constantly evolving and unfolding based on our ability and willingness to say "Yes, I am willing to go on this journey". What I got clear on this week is that, when you say YES when called and challenged to reach the next level, the thing that called you qualifies you. You will then receive the resources, the skills, the guidance, the money -- everything shows up. You then change and grow into the person able to deliver the destiny. So cool.
The struggle is within the ego that steps in and tries to protect the comfort zone that we've been accustomed to. The "old" way of being. And for many, it's mediocrity, struggle and frustration. You'd think, why are we SO adamant about holding on to mediocrity or frustration, but if you think about it, if that's what you've been accustomed to for years and years, it's the only thing you know. And anything else involves change. And most people don't like change and they certainly don't like being outside of their comfort zone.
The thing is, to reach that next bigger level of greatness, you must be willing to step outside of your comfort zone and be willing to make the changes that seem to threaten your "safe" way of being, knowing that you are always safe anyway. There is no other way. In fact, if the change is not made, things may become even more difficult, more complicated, and more struggle shows up. Until finally your ego says "OK then, GO!, do what you have to do, I'm done."
The thing is, you DO have what it takes to bring your business to the next level. So, it's a question of COURAGE and the willingness to be without your old, frayed security blanket. And what I know from past experience is that the "fear of change and the unknown" is much greater than the actual discomfort of walking into the fear.
So, it's your choice: Greatness or Mediocrity. Which do you want in your life and in your business?
Your Assignment:
If you haven't yet watched the movie, "The Moses Code", I highly recommend you get a copy today (amazon.com has it). As you watch it, get clear on your potential to make a difference in other people's lives through your business. Understand that you have the ability and capacity to really take this "thing" you created to the next BIG level. But only if you say "yes" to the challenge. I know I will.
Both Rhonda White & Fabienne Fredrickson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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