When coming up with your marketing budget, you might have overlooked one of the most effective forms of promotional marketing you can get ? promotional pens. This cost effective, simple promo will have you amazed at the return on investment you will see soon after letting your pens lose in the wild.



The first place to start with promotional pens is choosing the type of pen you would like to send out. You can go with the simple, safe ballpoint pen that almost everyone has a need of in their day to day lives, or you can go really wacky with novelty pens, or you can go the business route with an expensive executive pen. The best pen really depends on the type of person you are giving it to, so consider that before you send in your pen order.

Once you have determined the type of pen you are getting, it's time to figure out the layout of your logo, contact information, and anything else you would like contained on your pen. There is typically a wide range of places and spaces that you can set your message down on ? pens come in all shapes and sizes, so you are certain to find something that tickles your fancy. At the very least, get your logo in a prominent area ? you will want to catch everyone's eyes so they get interested enough to look around for your contact information. Include your address, email, phone number, and website to give your audience many different options for getting in touch with you.

Your colors will play an important part in your decisions as well. You can go the safe route with your logo and company colors, or you can let loose a little bit and let color play a role in the type of emotion and mood that you want your company to convey. Go for light colors for a playful or calming attitude, bright colors to stand out from the crowd and scream your independence from conformity on the rooftops, or go with stately, neutral colors if you are attempting to appeal to the high powered business men that you are trying to form client relations with.

Now that you are well on your way to promotional pen greatness, you might want to think about why pens work so well, and what you can do to help that along. Promotional pens are great because they are universally useful. You will not find a person that has needed a pen at some point in their life, and that means you have virtually unlimited opportunities to make an impression on anyone you give a promo pen to. Even if they don't use them right away, eventually they will go through the pens they do have and will be looking for a replacement. You want to be there, waiting patiently until that day. Then your masterful marketing will kick into play, and your greatest wish will come true ? you'll have found yourself another customer.